VP Product Design @ Accor

Paris, France
Joined February 2011
Honored to be back at Config as a Speaker in San Francisco on June 23–25. AI will reshape many things. But it won’t lower the bar. It will raise it. Excited to talk about the future of our role and the evolution of design in this new era. A huge thank you to Figma. More soon.
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Every week, a new tool promises to replace designers. Every week, we are fighting the wrong battle. When the cost of producing a plausible interface collapses, the value of design moves. The question is whether we move with it. 👇 medium.com/@thomasvidal_6264…
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Thomas Vidal retweeted
This is really neat but it’s not a design tool as much as it’s a design _production_ tool. The practice of design is mostly about what comes before production. There’s no doubt in my mind that all parts of software production will become automated very soon. Writing code, making web pages, putting pieces of a design system together etc. And that’s fine. I think few people actually enjoy this kind of production work. Wouldn’t it be better if we spent our precious time in life on what is more meaningful?! At the core, the practice of design is methodical; like architecture, not like art. In a nutshell: We find constraints, form comprehension of the whole and propose solutions that honor those constraints. First after that do we enter some form of production phase, usually prototypes first, learn about some constraints that were hidden before, loop back, prototype and then build the production-grade “final” artifact. These last few tasks are quickly losing value because AI tools can do it much faster (not yet better though) than humans. It’s simply just what has the best RoI for a business. Some companies and individuals will continue to spend human time on certain parts of the “production line” as a market differentiator, but it will cost them a relatively high price compared to competitors. Anyhow, I still haven’t seen a tool better than Figma that supports the actually-interesting part of the design process. I wouldn’t be surprised if Figma focused their products on that, maybe separating “products for production” of “products for ideation & exploration.” The latter would obviously still leverage AI, but not to do the work for me but rather to support my efforts the way a therapist helps me live a better life (not living my life for me.)
Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude. Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.
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Se réinventer chaque jour 🧗‍♂️ Fier de partager cette interview avec @MimiElHa où nous discutons de l’impact du digital dans l’hospitalité et comment, ensemble, nous réinventons l’expérience client chez @Accor . 👉 media.thiga.co/hotellerie-nu… #Design #Innovation #Accor #Thiga #apple
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Thomas Vidal retweeted
I could see travel planning / booking being a great use case of Vision Pro. One area where immersion really makes a huge difference.
i've been silently shipping one of the most gorgeous Vision Pro immersive experience for a London luxury 5 stars hotel took days of video editing weeks of code crafting and years of "savoir-faire" in design the client, Accor has his app in the App Stores -UK, Ger, Fr, Can, US...
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Thomas Vidal retweeted
i've been silently shipping one of the most gorgeous Vision Pro immersive experience for a London luxury 5 stars hotel took days of video editing weeks of code crafting and years of "savoir-faire" in design the client, Accor has his app in the App Stores -UK, Ger, Fr, Can, US...
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🚀 Nous sommes fiers de lancer notre application pour le Vision Pro d'Apple. 🌟 Nous avons saisi l'opportunité de réinventer l'hospitalité. Découvrez le Raffles London at The OWO comme jamais auparavant Plus d'infos : apps.apple.com/fr/app/all-co… #Apple #Accor #VisionPro #Inno
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🚀Our talk is always available ! 🇺🇸 #Config2024 is over, and we are increasingly realizing what an exceptional opportunity it was. Discover how, at Accor we leverage product design to create impactful and unforgettable experiences. 🌟 youtu.be/Rcucf4LlQu0?si=XlY8…
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What an incredible day! We hope you enjoyed our talk. Thank you all for your support and all your messages of love. We dedicate this talk to all the teams at #Accor and #Thiga. We will remember this moment for the rest of our lives with @MimiElHa ❤️❤️ #Config2024 #figma
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🎤 Today is the big day with @MimiElHa at Figma #Config2024 conference! We are thrilled to share our experience on how we structured design to make a significant impact at Accor. 📅 Join us at 12:20 PM US time (9:20 PM French time) on Figma's website to follow the conference.
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Incredible day today in San Francisco! We had rehearsals for the #config2024 conference on Wednesday with @MimiElHa It was an amazing day where we got to work within Figma, conduct our rehearsals, and experience the venue. A huge thank you to the entire @figma team
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Rehearsal done 🙌 Thank you so much @figma For your warm welcome and assistance, everything is great We are ready for the show with @MimiElHa
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🇺🇸Super excited to have the opportunity to speak on Wednesday at #config2024 Huge thanks to the organizers for the extraordinary welcome. Amazing @figma 🙏 We’ve worked hard with @MimiElHa to prepare an amazing talk about having impact for design teams in a large company
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A sneak peek of what @MimiElHa and I will talk about on the #Config2024 stage.   We call it Freedom Within a Frame. See you there ❤️
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Un grand merci à #Figma pour cette interview ! 🙏 Un immense plaisir de partager mes réflexions sur l'évolution du #productdesign ces dernières années, notamment en parlant d'innovation et de créativité. Itinéraire d'un #design leader : Thomas Vidal figma.com/fr-fr/blog/design-…
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Incredible honor to speak at #config2024 🌟 🚀 I’m really excited to take the stage with @MimiElHa 🙏 So proud of the incredible work our product design teams have accomplished. 💡 We'll talk about vision, our story, and where we're going. We have incredible things to say.
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Thrilled to announce I'll be speaking at #Config2024 (June 26-27, San Francisco) alongside @MimiElHa. We'll share insights from @Accor Product Design Teams' success story, discussing vision, innovation, and future paths. . Hope to see you there! #thiga #accor #figma #design
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