The UK's leading brand alignment company. From strategy to customer experience, and everything in between.

Leeds, London & Manchester
Joined April 2010
In case you missed it, we're becoming one brand 🙌 We'll be uniting our eight brands under a single name – Definition – in a move set to better align our services and help us grow. Find out more with @prweekuknews: hubs.ly/Q023lcC-0
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#GenAI has changed everything in a few short months, and we've already made some big changes. One of those changes includes appointing Luke Budka to develop and lead our generative #AI #strategy. Read more in @prweekuknews: hubs.ly/Q020Vgct0
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Generative #AI is rebalancing the power dynamic towards job applicants. Our team secured an opportunity for @CieloTalent to comment on #AI's role in #recruitment, and whether it could be the end of CVs, in the @FinancialTimes: hubs.ly/Q01VVWRp0
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📣 Join our team! We're looking for a talented communications executive/senior communications executive to work with us and create outstanding #B2B #PR campaigns. If you think you'd be a good fit you can find out more about the role here: hubs.ly/Q01V1Zxl0
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Recently, we helped our friends at @SchwaUK secure coverage with @prweekuknews for their genius idea to create the @LinkedIn profiles of the lead characters from @succession. Read how our #ToneOfVoice specialists came up with the designs here: hubs.ly/Q01V1Z3h0
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In today's #PR landscape, it's possible to redefine campaign success. We've gathered a list of common objectives and their measurement techniques so you can measure success beyond coverage. From lead gen to #reputation management, we've got you covered: hubs.ly/Q01V22SY0
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Think Twitter is just for controversies? Think again. It's a dark horse in #B2B #SocialMedia marketing. While it may have a smaller user base than other platforms, Twitter is where you'll find lots of #business decision-makers: hubs.ly/Q01TgKZ80
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📢 We're gathering valuable information to assess the level of readiness for the upcoming #ConsumerDuty #Regulations introduced by the #FCA. If you're involved with financial products and have just 60 seconds to spare, share your valuable input here: hubs.ly/Q01T3Q6v0
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Don't forget! On Thursday 22 June, @definitioncomms senior crisis communications consultant, Peter Davenport, is part of a joint webinar with @FourthLineGRC about managing communication in a crisis. Register here: hubs.ly/Q01T3hZg0
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Definition retweeted
Creative agency OTM acquired by @DefinitionGroup @otmcreate buff.ly/3LQ20be
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In case you missed it, earlier today we announced our newest acquisition of @otmcreate 🙌 The new deal brings our annual revenue to £14m and gives us a team of 120 people. Find out more with @prweekuknews: hubs.ly/Q01PkNnm0
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📣 NEWS KLAXON 📣 After an 84% growth in revenue in the last year, we have been ranked 45 in @prweekuknews' annual ranking of the top 150 #PR UK consultancies. We've jumped up 24 places since last year. Well done, everyone! Find out more: hubs.ly/Q01NlxCb0
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Our CEO, Heather Baker, discusses the benefits that come with mergers and acquisitions in #PR with @therealprmoment: bit.ly/3GBTEBX
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Are you ready for the first FCA #ConsumerDuty deadline? We surveyed 2,000 people to understand how consumers feel about money matters and communications from banks and the like. Our findings must be good if the @FTAdviser covered them! Get the scoop: hubs.ly/Q01JHnlZ0
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There’s always time for tea! ☕ Across the group, our teams got together for our quarterly afternoon tea #social! Our #team took the well-deserved opportunity to sit back, relax and enjoy some delicious treats together.
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Our research and #customer experience experts at @vistarites and our language consultancy @SchwaUK have designed a package to thoroughly – but quickly – move your #communications into regulator-pleasing shape. To find out more, visit: hubs.ly/Q01H24jQ0
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