“The old rules of marketing don’t apply anymore - it’s changed from a one way communication to a two way conversation” Lyndal Campher from L’Oréal #ftvsydney

Should we (the advertising industry) worry about consumption happening in non-ad-funded environments? Nicola Lewis from @AunzGroupm says there is still a lot of opportunity with show and brand integration as well as using content outside of those platforms for brands #ftvsydney

“Sometimes I like being the dumbest person in the room because consumers don’t know all the fancy things that we do in the ad industry. Means I can identify what’s going to be interesting” @paul_nagy at #ftvsydney

Loving seeing some logical notions backed by proof : campaigns that have broader reach, less targeting, focusing on emotional rather than rational and having longer duration campaigns work better for most brand metrics. Robert Brittian from Robert Brittian Consulting #ftvsydney