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Why isn’t the Tesla Cybertruck selling?
At one point, it had over a million reservations.
Now, trucks are piling up on lots.
Tesla made big promises.
But did it deliver?
Let’s unpack what went wrong:🧵
In the 1970s, Ford engineers discovered a flaw in the Ford Pinto.
In a rear-end crash, the car could burst into flames.
Fixing it would cost about $11 per car.
Ford ran the numbers.
And decided it was cheaper to let people die.
Here’s why.🧵
Eventually, Ford recalled more than 1.5M Pintos.
A Mother Jones article revealed Ford’s internal memo and accused them of knowingly selling a dangerous car.
Public outrage followed.
The Pinto became a symbol of corporate greed.
The damage to Ford's reputation was permanent.
In 2017, HP had a problem: No one wanted their printers anymore.
So, what did they do?
They brought in Christian Slater (Mr. Robot) and Jonathan Banks (Breaking Bad) and scared the life out of the corporate world.
Here's how they did it:
4) Effective Call to Action
The films exposed weaknesses in corporate cybersecurity and made a call for businesses and corporations to have an immediate need to secure their work environment. HP’s secure printers were positioned as the answer to the threats depicted.