@The_MW

Staff Researcher @Figma (New Products + AI Research & Strategy) | Co-Founder https://nitter.cf/t.co/eAutQItBP7 | Advisor | Lifelong Learner | Opinions = mine

Los Angeles, CA
Joined February 2013
Recently authored a white paper w/ Wisk on Urban Air Mobility (UAM) in the U.S. based on qualitative & quantitative research conducted by Hypothesis. Flying taxis are a lot closer than you’d think. Electric vertical takeoff and landing (eVTOL). Oh, and they won’t have pilots.
What do consumers think about self-flying #airtaxi services? Is there demand? If so, what’s driving it? Find out if consumers are ready for a world where everyday flight is a reality in our consumer research whitepaper.

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Matt Walker retweeted
Dev Mode, now in Codex. Available in the Figma plugin.
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On September 27, 2016, the Figma web application for collaborative interface design was released.
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Can't wait. See you there..!
Config India agenda just dropped A glance at your speakers: → @MasabaG → @soren_iverson → Daisuke Sakai → @parinishthaY and more
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"AGI is here!" Also: Miss one 'M' typing the word accommodate and... "🤷 Sorry, no idea what word you were intending."
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Kids asleep, chores done, laptops closed, wifey out w/ friends. Time to kick back with @MebFaber’s latest. 🇺🇸📊
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Matt Walker retweeted
Introducing Source Material — the weekly series where the designers & creatives shaping culture share the references that shaped them. Our first guest is Thom Bettridge: Editor-in-Chief of @i_D and founder of Content World. 00:00 - Introducing Source Material 00:08 Joe's Magazine (First Issue) 00:49 Colors: A Book about a Magazine About the Rest of the World 01:27 Balenciaga Archetype magazine 02:00 032c 33 (Frank Ocean Cover) 02:28 All-In Nº9 03:32 Highstyle (Migos Cover) 04:23 i-D 374 (“The Unknown Issue” Enza Khoury Cover) 05:42 i-D 375 (“The Beta Issue” Born In 2025 Cover) 06:50 Outro
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The honest answer: this is so good.
I asked GPT-5.6 Sol to create the most Claude-y possible parody image and what it came up with is pretty great and dead-on.
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Matt Walker retweeted
Replying to @flowstated
@flowstated and i just completed a design system for a new app. we built it in 2 days. lotta agents, in both @cursor_ai and @figma as well as a lotta elbow grease. never been a better time to be a designer.
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Matt Walker retweeted
Figma turns 14 today
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100%. Same for ads. If I come across AI slop ads I assume the same effort (none) was put into the product. Trust immediately evaporates. As the replies suggest, AI can yield excellence - but it still takes effort, craftsmanship, and drive/motivation.
I'm so incredibly tired of seeing low-effort AI-designed web pages. I basically bounce off any new product immediately when I see it (never get a chance to judge the product itself). Lots of thin lines, glowy styles, inconsistent fonts, lots of monospace. You know who you are.
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SFO @united lounge. Let's go / much appreciated!
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Has anyone else dismissed these @AppLovin ads INSIDE of @triplewhale at least 200 times? They are at every single touch point and I cannot get rid of them.
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Absolutely magical.
I finally have all 1.2 million raw image files from my latest mission to ISS! Here is a sample of one of my favorite Milky Way photos, taken from the Cupola with Nikon Z9, Arri Zeiss 15mm lens, T1.8 with custom sidereal drive that cancelled out star motion relative to our orbit.
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Matt Walker retweeted
Replying to @calvintcarr @zoink
Figma is one of the greatest design tools ever made. Certainly everyone should learn basic design principles, but even a person who doesn't know the design principles can learn them using AI and exceptional tools like Figma I think the top use case for AI isn't just letting it do the work for you. It's having AI explain to you what existing design principles are, how they were created, and how you might be able to apply them. In other words these tools will be the "guide on the side." I've got nothing but love for Dylan and Figma!
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Matt Walker retweeted
I have been thinking about whether to comment on this. Not clear if Gal is serious, rage baiting, etc. Whatever the case, it has spread enough in the design community that I want to share some thoughts. The psychological journey people go through with AI is quite fascinating to me. A new model launches, people think the world has changed, they sometimes have an existential crisis, then they play with the model, they understand its strengths and limitations and then they settle down. A few weeks later, the cycle repeats. On top of this, even before AI, designers have often shown insecurity and imposter syndrome. There are probably many reasons for this. First, before ~2010 design wasn't valued by the tech industry in the way it is today. Second, the people attracted to working in the field of design are often very open to new ideas and have high empathy. Third, there is no "one path" to working as a designer and designer backgrounds are often pretty random. Ironically, despite the insecurity + imposter syndrome so many designers feel, design is more important than ever. I truly believe this. And yes, I have an incentive to believe this. But just think about it... the logic couldn't be more clear. More design is entering the world, the attention economy is real and therefore creativity / design / point of view is how you will stand out. Your brand, marketing, product design, moments of delight and overall customer journey must be excellent. Some companies already get this and are fighting wild battles over design talent. Other companies are still figuring it out. Everyone will get there and it will be obvious in retrospect. This isn't a new trend with AI. It is a trend that we've seen over the last decade. Designers used to complain about not having a seat at the table. Now designers have a seat at the table. And many of the businesses I speak with are pulling from their design bench when looking for new leaders for their business... they know that design thinking and the design process is what they need to adopt everywhere to win. I'm not saying that every stakeholder gets it. But so many are trying to learn right now. Designers need to do more than create great work, they have to spend a lot more effort educating. Showing work can also trigger anxiety. Sometimes the best solution to a design challenge is the first thing you think of. And other times you have to explore for quite a long time to come up with something great. Inputs to a design process might include things that feel like traditional office work and are easy to point to... reading docs, talking with teammates, formal research, etc. Inputs might also include a walk in the park, an interesting dream you had the night before, a good song you listened to on the radio during your commute, a painting from the 1800's or all sorts of other cultural / emotional input. In summary, I've never been more confident in the role of design and impact design can have. I wish designers felt the same confidence. This is the moment to be more bold, to take more creative risk, to double down on the power of design. Everyone is on their own journey, and there are lots of fascinating ways to move through life, so if Gal is serious about "quitting design" then I wish him the best in his adventures ahead. But I hope if others follow they do it because there are other things they are so excited about spending time on vs fear of AI.
It’s over. I’m quitting design. A client of mine just created a logo with Fable 5, and the result left me speechless. It understood the brand story, values, audience, strategy, and turned all of it into a smart, minimal symbol. A genuinely brilliant concept. The kind of idea that captures everything at once. Something I honestly don’t think I would have come up with myself. And it didn’t just nail the idea. It executed the design pixel-perfectly. So I raise the white flag. My skepticism about AI’s ability to do great design is officially gone. There, I said it: AI beat me at design. Now that AI finally took my job, I can peacefully quit and dedicate my life to studying the only thing it may never achieve: human consciousness and the pathways to God. Good luck everyone.
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What’s wild is that this is suggesting every single role in tech has a net-negative likelihood to recommend their role. Wonder how that looks x-industry. Maybe it’s the techno-optimist in me but, for those willing to dig in/learn, feels like the highest-leverage oppy in 20 yrs.
Designers and researchers are at the epicenter of AI anxiety Our large-scale survey of tech workers found that designers and researchers are the most negative across nearly every measure of how they feel about their careers. Amongst user researchers, 51% are “anxious about my job security,” and are the most likely to fear “losing my job to AI” (36%, just behind Data/Analytics at 38%). Among designers, 63% feel “overwhelmed by the pace of change” and 61% feel “tired,” the highest of any role. and designers are the most likely to feel the comp squeeze (61% selected “expected to do more for the same compensation”). Both functions also report the lowest willingness to recommend their field of any role, and designers report the worst-rated managers in the survey. We saw this trend in last year's survey, but it's gotten even worse a year later. Full report here: lennysnewsletter.com/p/how-t…
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Chain Bridge in Budapest lit up this weekend in Red, White, and Blue. So cool to see. 🇺🇸 – at Budapest, Hungary
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Matt Walker retweeted
50-year-olds are a fifth as old as America
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Matt Walker retweeted
For years, the design industry has talked about "design vs code" And tools (including Figma!) have forced a choice. But this is a false debate. Code isn't the opposite of design. Code is a material for design. So we're bringing code to the Figma canvas with Code Layers.
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The soul of @figma has always been the canvas. Today’s release feels like Figma knows that. This cluster release is more impressive than 2024: agents, plugins, shaders, motion, 3D, code layers. I'm especially excited to see how I can start incorporating motion into our interaction design and filmmaking processes. Bad day for people farming the "design is dead" narrative.
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