@TheMeasureData
Joined June 2023
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The Numbers Behind ABC's Livestream Debate Win themeasure.net/the-numbers-b… @JohnCassillo

The Numbers Behind ABC's Livestream Debate Win

ABC's livestream of the September 10 presidential debate between Donald Trump and Kamala Harris garnered 13.2 million YouTube views and 149k engagements in the first 48 hours — the most-viewed debate...

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Data from @tubularinsights shows men watched U.S. news videos for 2.5x longer than women in April. themeasure.net/men-watched-u…

Men Watched U.S. News Videos For 2.5x Longer Than Women

Men dominated news and political video consumption on social platforms in April 2024, watching 5.1 billion minutes compared to 2 billion for women. True Crime Daily and Law & Crime Network bucked the...

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Over 53% of Biden, Trump YouTube Viewers Are 45+ Years Old themeasure.net/trump-winning… @JohnCassillo @tubularinsights

Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

Donald Trump commands nearly twice as many YouTube views as Joe Biden over the past six months, but the candidates' social video audiences skew heavily older: 66% are 45 and up, while just 16% are...

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.@GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs themeasure.net/geico-skates-… @JohnCassillo

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

GEICO has captured the largest share of household TV ad impressions during live national linear Stanley Cup Playoff games, hitting 3.72% — a significant jump from its 2.47% regular-season share. The...

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Catch this week's The Measure Newsletter: MAX-imizing Earned Media Value Growth themeasure.net/max-emv/

MAX-imizing Earned Media Value Growth

MAX generated $25.9 million in earned media value across social media in April — a 20% jump from March — making it the top video streaming service by month-over-month growth, according to CreatorIQ...

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Introducing The Stat Line, a podcast about the sports media data landscape featuring the amazing @JohnCassillo. themeasure.net/introducing-t…

Introducing The Stat Line Podcast

The Measure debuts The Stat Line, a new sports media data podcast featuring John Cassillo, Joey Marcus and Tyler Bobin of iSpot. The first episode dives into women's basketball's rise and the impact...

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The Personalization vs. Privacy Balancing Act themeasure.net/the-personali… @eleanordowling

The Personalization vs. Privacy Balancing Act

As Google Chrome phases out third-party cookies by year-end, Marigold's 2024 Consumer Trends Index finds that personalization doesn't require invasive tracking. 81% of U.S. consumers like personali...

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Women's basketball is on the rise! With mainstream coverage gaining momentum across TV and social video, audiences are growing rapidly. Data from @TubularLabsproves that women's basketball audiences are everywhere: bit.ly/3v3KV9d
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