Copywriting & Marketing Threads You Never Knew You Needed 👇

Free email subscribers ≠ Customers The earlier you realize that your “well-managed” email list is not making enough because of the people on it… The faster you can increase your revenue without cleaning out your entire list. Start by finding out who your customers are.

Want to get more clicks on your email links? Optimize the first line. Subject line - Gets them to open your email. First line - Gets them to read the body. Nobody has time to read emails that hold no value. The first step to being valuable - is holding ATTENTION.

Want to grab attention faster? Try these: 1. Start with a story - How the most embarrassing high school reunion led me to discover the 4 words that made me rich. 2. Say something unbelievable - This Australian gardener may have just discovered the weight loss formula of the century. 3. Use emotional words in the hook - These foods have been making you VERY FAT 4. Ask a question - Can't lose the love handles? Here's how I dealt with mine. 5. Highlight a small price with a big benefit - 10 cents a day... and you could live the rest of your life never worrying about back pain, thinning bones, and chronic migraines ever again. What's the common factor in all these hooks? Emotions. That's how you make people stop and listen to what you have to say.

I had a 2-hour conversation with a marketing wiz in my kitchen this morning. Ran his own successful advertising company... Pivoted industries because he hit his goals for his marketing biz. And is doing incredibly well. Over breakfast, he shared one of the biggest perspective shifts that will help you become a better marketer. You've always been told to create. create. create. And some of us even phrased it as: "Create. Don't consume." But to become a marketer who is always overflowing with ideas... You must be a big consumer. Eat everything. From your everyday conversations with people... To studies of top performing businesses... And even just casual observation of things happening around you. Because without taking in anything... You've got nothing. Consumption fuels creation.

Being salesy doesn't cut it anymore. People have advanced to the point where they call “bullshit” when they see bogus promises and offers. So who‘s winning now? Those who: → Are relatable → Are transparent → Give the right value → Find the right ideas to pursue → Can trigger emotions with stories → Back their claims with enough proof → Know what their audience is thinking → Use simple words to address their audience, and → Know how to apply subtle persuausion techniques. The best part of it all? Everything starts and ends with your audience. The more you know about them… The easier it gets.

I enjoy marketing and business when I take everything as a coachable moment. Webinar converting better every week? Don't ignore it. Content not performing as well as it used to? Find out why. Customers flocking into your business organically? See where they're coming from. Understanding and learning from your data is how you'll make better decisions that will push you to the top.

Copywriting tip: Connect the benefits of your offer to everyday things your audience loves. For example: "With this loophole, you can get a cash rebate on everything you pay for this year." That's abstract. But what happens when you add this sentence: "Your kid's birthday presents... Your next vacation in Hawaii... Or maybe even a new pair of shoes. You get cold hard cash for everything!" This puts things in perspective. So even as they quickly read or watch your ad... They can picture the benefits in their minds.

It's 2024. And there are still business owners who say: "It may be nice to have content on our social media, but it does nothing to our business. We'll keep running ads and attending events." If your ads are profitable, keep them. But if you could: → Make it easier for customers and B2B buyers to choose your business → Get info from your followers about their needs and desires to help your salespeople close more deals → Build a quality email list of buyers that you didn't have to spend a penny on... Why won't you put some time or money into something that'll help your business in the long run? Think about it.

I think football may become my new favorite sport. Watching the AFCON games is so intense (probably because I'm Nigerian). But I've seen Nigeria go from a team that no one believed could win to a team we're all rooting for in the finals. And as usual... I took 1 marketing lesson from it. Even if you fail in the beginning... Refine your process and go back to it. Consumers are attracted to winners... And they also like a good success story. So when they see you do better, they pay attention. And the more people you attract... The stronger your desire to win. It's a winning game. Just keep growing.

1 month ago... I went on a mini-vacation to Scotland. And for the first time in my adult life, I let myself shut down. No thinking about work... or clients... or any of the regular stuff. I just enjoyed being present in a new place. Tried new foods, met new people, and did crazy things I never thought I'd do in a million years. And it made me realize 1 thing. This is why I work so hard... For myself and for other people's businesses. Because I want more of these moments when I can enjoy more of the world. Yes, I love working. I love writing copy and running campaigns. But there's so much more to life than work. And no one can say they're truly successful if they work 24/7 with poor relationships, shitty health, and no stories to tell. That's why I do what I do. Help the right businesses save time and grow their revenue with tailored content and systems. So we can all enjoy life to its fullest.

It's a good morning to email your subscribers. Don't be that random email that pops up once every few weeks.

10 things I do to sell high-ticket offers to 20% of webinar attendees in 2024… (When everyone says ‘webinars don’t work anymore’) And no... It doesn’t involve hard selling at any point. Before we get into it… My webinars have led to: → $70,000 on a $997 product in 1 session (we only spent $1,000 on FB ads with 0 affiliates) → $3.5M raised from investors to acquire a property in 3 months → Hundreds of new inquiries about our offers - leading to more sales. Once you get it right… Everything just clicks. Here’s what I do: 1. Find the sweet spot You’re likely not the only one selling your offer. But you could be the only one selling it in a way they haven’t seen before – and helping them solve a problem your competitors don’t address. I do a lot of competitor research before starting to identify: → What’s selling right now? → What challenges customers face with popular methods… → How my clients' product can solve these challenges This leads me to position my idea. 2. Name your strategy What else gets people more excited than free stuff? NEW stuff. Giving your new idea a fresh name introduces customers to something they haven’t seen before. That gets them signing up to attend your webinar and see what you have to teach. 3. Have a starting hook If you attend webinars often… You may have noticed that many people don’t spend more than 1 hour watching. And in most cases, the presenter isn’t even close to introducing the offer when they leave. You want to avoid this. The more people hear the full presentation… the higher your profits from that webinar. So how do you make them stay? Offer an initial incentive – that they only get if they stay. I’ve seen people offer money. Some offer headsets and other interesting prices. Find what gets them excited. 4. Find your connection with the audience. I’ve had people buy from our clients even after seeing the competitor’s offers… And they said they were sold on the connection. We were more relatable. How do you do this? By understanding their story. → How old are they? → What’s their daily life like? → What general stories do they share? Dig deep… then merge their stories with yours. 5. Lots of social proof Almost every single slide on my webinar is social proof. → Pictures with celebs → Customer testimonials → Screenshots → Presenters results. Whenever I make a claim… I back it up with at least 3 social proofs. 6. Use stories to share your social proof. Which one sounds better? A. Jack was able to buy a property worth $1.2M B. Jack described this system as ‘his lifesaver.’ In 2016, he was ejected from his home with his pregnant wife and 2 kids because they couldn’t pay the taxes on their home. Since then everything turned sour… today, they’ve just closed on their second property worth $1.2M. Stories elicit emotions. Emotions get people to buy. 7. Don’t teach… at least not all the time. Most people believe webinars are teaching sessions And that if we teach everything possible, people will be interested enough to buy. But this is a LIE. What sells your product is: → The idea. → The stories → The proof Yes. Teach. But that’s only a tiny fraction. Our ‘teaching’ doesn’t go on for more than 30-40 minutes. 8. Make it easy to pay. Not everyone in attendance will have the money to pay immediately. But you want them in your program. Don’t ya? → Partner with companies that help process payments. → Offer part payments to allow people get in during the session. 9. Engage during/after the session I find that although half of the buyers get in immediately we drop the offer… The second half gets in during the Q&A session where we address all their objections and share more stories. Many people leave webinars without buying because they have doubts… things you skipped over during your presentation. Let them ask these questions… And answer them – with stories and more social proof. 10. Optimize each webinar session Every webinar is different. Every market is different. So what works for someone else, may not work for you. I found clients copying webinar scripts and crying when they couldn’t get more than 1 sale. It's just not the right webinar for your audience. I tweak clients’ webinars every week using insights from previous sessions. You have to keep improving the script, delivery, and slides until you strike gold. As long as you’ve got a product people have paid for… Your webinars can always convert better.

Content Tip #3: What puts you on par with someone who has more results than you do? The level of trust you've developed with the customers. → Share real stories that are either inspirational or relatable → Be consistent in your message. → Engage genuinely with your audience. Customers are more likely to buy from someone they like and trust. Be that person.

They tell you to send more emails to your list... But they don't tell you that none of that will matter if you're blasting the wrong emails to the wrong people. Like in real life... Your list is filled with all sorts of people. -> Different income levels... -> Different desires... -> Different levels of awareness, and -> Different levels of freedom to use your solutions. If you want to properly monetize your email list... Understand everything about your audience... And segment them into groups This will help you create the right emails and offers. It doesn't matter that you do it every day if you're not doing it right.

Have you ever thought of teaching people something and then told yourself: “This is easy. Everyone should know this already?” As someone who has sold info products, coached info clients, and also marketed for education businesses… I've walked the tightrope between being an educator and a marketer. And one of the biggest questions I asked myself was: How do I sell knowledge without undermining its value? Because we believe the information is too common… We decide to give it out for free… Or make it very ‘cheap.’ But the real problem isn’t that we make it cheap. Thinking everyone has your knowledge creates new problems when it’s time to sell. Everyone should know this → I won’t put enough effort into creating it. This isn’t new → I don’t need to find out what my audience knows or don’t know. There’s nothing special → I don’t know how it benefits the people I’m selling to. All these are recipes for disaster. Because even though you get people to view that content… They won’t be getting the best experience from it. Of course… Since they paid so little, they may say ‘It’s so great. Thank you very much.’ But that only lasts until they encounter a problem… And discover someone else who provides so much more. Then you become the villain. And they say “Oh, I paid that guy but he didn’t really say much.” When you come up with an idea… Never think “everyone already knows it.” If everyone knew it, they'd all be better than you. Instead, listen to your audience and see what they’re saying about the problem your message is about to solve. When you do this? →You start creating content that talks to your audience NOT at them. →The quality of your products becomes so much better. → You charge more and make more money. The first step is to get insights. Then you can create confidently And give your audience what they want to know in the best way possible.

Content Tip #2: The faster your audience can find your social proof, the faster you gain their trust. Leave a nice trail of testimonials and results on your blogs and social media. So when they search for you… They see everything.

→ Study top performing content → Study human behaviour → Study great offers & how they are positioned What will you be looking for? 1. What gets your audience's attention. 2. What makes them consider your offer. 3. What makes them buy. Others have done it.  Follow what works.

Content Tip #1: Your audience will choose you over any competitor if they relate to you just a little bit more than others. To make them like you… Note how they describe their problems and desires And use their exact words in your content.

Marketing tip: Study your competitors. Then find out what the customers are saying. That's how you discover your sweet positioning spot. A well positioned product solves a current problem in a unique way. If you ignore your customers or competitors... You’ll never nail it.

If you run ads and struggle to increase the conversion rates on your landing page... Do this first: