October has entered the chat 🍂 Here’s what’s catching our eye this month, plus the trends worth tapping into for your next round of content.

What do the people behind the social have to say? We asked our team a few questions to hear theirs. 👀

Boosts and Dark Ads each have a place in a strong paid social strategy. Understanding when to use each allows brands to align their approach with their goals.

What does “natural flavor” really mean? We sat down with Bren Silk of Gingerbug to talk about the story behind the brand, the challenges he’s navigated, and his journey to bring a better ginger-based beverage to the U.S. market. Listen to the full episode at the link in bio.

If we managed these brands . . . we'd eat. Want your brand at our table? Reach out today!

How does your generation drink? The way consumers drink is changing, and brands need to change with them. Understanding what your audience values, and where they’re finding inspiration is more important than ever. Swipe to see what’s shaping drinking culture across generations.

Your brand is your baby, but sometimes you need to take a fresh perspective. We sat down with Ari Susswine, who shares his founder journey with Lemonday. Hear the full interview on our podcast, "Eat. Drink. Social.", at the link in bio. #NationalLemonJuiceDay

Tales of the Cocktail 2026 was one for the books. 🍸 From swicy cocktails and Italian aperitifs to nostalgic flavors and experience driven serves, these are the six trends that stood out to us. Which trend do you think will have the biggest impact on the beverage industry?

Social Media changes quickly, while requiring a lot of time. If you're looking for social media support, here's what to expect when you sign up with us. Learn more, link in bio.

The future of adult beverages isn’t either/or. It’s about choosing the right drink for the moment. On Episode 110 of Eat. Drink. Social., we chat with Trail Magic Co-Founder Jason Dayton about THC beverages, consumer education and a rapidly evolving category.

We’re going to hold your hand when we say this: your ads could be working harder. The right budget, audience, objective and creative can change everything. Let’s find out what’s holding yours back. Book a free consultation through the link in bio. thegosocial.com/contact-us

Don't toss that video clip just yet, it may be a simple edit. Here are a few tips on how to get the best performance out of your next video post.

44% of consumers trust AI to recommend a wine or spirit. Download our AI Intelligence Report to discover which brands AI is most likely to recommend, the questions consumers are asking about rum, and how PR and creator content are influencing AI-generated recommendations.

It's the summer of cocktails. Just a few of the cocktails we've created with some incredible beverage brands over the years.

The Functional Beverage space continues to grow and the category is getting more crowded. Telling your story through a mix of social media, PR and influencer can help your brand stand out.

Both Broda and Fabrizia are benefitting from natural ingredients, transparent labels and the rise of the Spritz. Not to mention they're brother led. Check out our latest podcast featuring their founder stories and hear what marketing messages are resonating with their consumers.

Holiday moments move fast. The right creator content makes a brand part of them. For the Fourth of July, we brought Oatrageous into the celebration with content that felt festive, patriotic and useful for the holiday weekend.

Some consumers are starting to swap parts of their vitamin routine for functional beverages. Why? Convenience. It's often easier to reach for a drink that supports hydration, energy, immunity, or gut health than remember a handful of daily supplements.

Successful product launches require more than awareness, they require understanding. PR builds credibility and reach, while influencer content helps consumers see how, when, and why to use the product.

We only mentioned 5 things but there are many more factors to consider when creating a successful ads campaign. The good news? We’ve got you covered. Sounds like something you need? Fill out our contact form for a free consultation!