@TheGarageGroup

We are a battle-tested, Lean Innovation and Growth Strategy Firm that enables Bigcos to apply startup-inspired approaches against their toughest challenges.

 Cincinnati, OH
thegaragegroup.com/
Joined October 2011
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So proud to say that for the second year in a row we’re one of the fastest-growing companies in the US - #945 on the #Inc500 list. inc.com/profile/the-garage-g…
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📣 TGG has launched the Syndicated JTBD Research Reports, starting with Snacking. What should we report on next? Take our quick survey>>> tinyurl.com/dk9dcavl
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In return for taking our topic poll we will provide you with the results of our 2021 marketing and innovation budget benchmarking to help you gauge how your budget stacks up against the competition for 2021!
Advances in behavioral science and economics show that when consumers are asked what they want and if they’ll buy something in the future, the data is rarely sound. Learn how to shift your focus to what people do instead of what they say they'll do: thegaragegroup.com/lean-rese…
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Digital Marketing Tools to Run Smart Experiments to De-Risk Ideas thegaragegroup.com/digital-m…
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"My courage comes from leaning into risks. I hate regret more than I hate fear." - Ryan Robertson, Diageo Learn more about #CourageousMindsOnly and the battle-tested stories and lessons shared at recent Chats: thegaragegroup.com/cmo/
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5 Digital Trends Rapidly Influencing Financial Services Bigcos thegaragegroup.com/5-digital…

5 Digital Trends Rapidly Influencing Financial Services Bigcos | The Garage Group

Financial services is an industry of large, venerable, powerful companies that have increasingly dominated the economy. They’re now experiencing rapid disruption by companies that are more capable of...

thegaragegroup.com
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5 STARTUP LESSONS LEARNED FROM A FORMER P&G MARKETER thegaragegroup.com/startup-l…
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As we reviewed our trend inspiration sources from the past year, four macro trends repeatedly had applicability across industries and opportunity spaces: Health Halo, Circular Economy, Personalization, and Reshaping Business Models. thegaragegroup.com/4-macro-t…
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New product development and innovation within BigCos are being propelled by intertwined communities who share ideas, breakthroughs, and lessons learned in their efforts to produce new solutions. Read about how this trend is having an impact on brands: thegaragegroup.com/breaking-…
Let go of the concept of perfectionism because failure is inevitable. However, your mistakes don’t need to be considered failures if you learn from them. What can you do differently the next time around? #CourageousMindsOnly thegaragegroup.com/11-ways-b…
CASE STORY: LEAN GROWTH BOOTCAMP FOR B2B FINANCIAL SERVICES COMPANY TO DRIVE SUSTAINABLE BUSINESS MODEL INNOVATION thegaragegroup.com/case-stor…
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11 Enablers for Sprint Success Against Innovation and Growth Strategy Challenges thegaragegroup.com/11-enable…
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50 Resources for Building a Lean Innovation Foundation: Lean Startup, Sprint and Beyond thegaragegroup.com/50-resour…
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Video Case Story: Developing Disruptive Innovation Strategy for a 105 Year Financial Services Company thegaragegroup.com/video-inn…
To help a Global Food & Beverage Brand better understand U.S. consumer needs, we led them through a 4-week idea development process to identify 200+ pain points, 24 prioritized Jobs to be Done, and 4 opportunity spaces. Read the case story: thegaragegroup.com/work-2/gl…
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STOP EXECUTING, BUILD CAPABILITY TO SEARCH FOR NEW SOURCES OF GROWTH thegaragegroup.com/stop-exec…
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Three Vehicles for Testing Leap of Faith Assumptions thegaragegroup.com/testing-l…
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Existing research is a scrappy way to find “new” pain points in “old” material. Read the blog for other ways to srappily find consumer pain points. thegaragegroup.com/6-scrappy…
A revolution in Lean Research is leading to methods that are experiment-driven and test critical assumptions. Watch Renee Murphy explain how shifting your mindset to look at what people do, not what they say they’ll do, will get ideas to market faster: youtube.com/watch?time_conti…
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"When I lose inspiration or motivation, I get closer to my consumer, and their needs spark new ideas." - Sonia Sethi, Mars Wrigley Confectionery Learn more about #CourageousMindsOnly and the battle-tested stories and lessons shared at recent Chats: thegaragegroup.com/cmo/
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