Unpopular opinion, but I think it's way more difficult to use Generative AI in an area where you are a rank beginner than in a field where you have some subject matter expertise in. For example, you can ask GPT-4 to build you a front end, but if you don't know anything about tailwind css or react, you're going to get something very generic. Conversely if you never performed a SWOT or sensitivity analysis, you wouldn't be able to tell if the output you got has any real insight. On the image generation side, sure you can get some neat pictures out of the box, but if you understood principles of lightning, different artists styles, exposure/aperture, depth of field, camera variants, you can get some truly stunning results. Generative AI is not a tool for the ignorant. But it truly rewards those who are patient and curious.