Treat your brand like an #iceberg, your #logo & visual assets are the tip, what everyone can see. But the biggest, strongest part of your #brand can’t be seen; it’s what you do to create a positive, cohesive experience for consumers every time they interact with your brand.

Where is your brand? #blueoceanstrategy (By W. Chan Kim and Renée Mauborgne) explores the concept that marketing is composed of 2 types of oceans: red oceans 🔴(Cut-throat competition in existing industries) & blue oceans 🔵(Unexplored & untainted by competition).

You might have found yourself asking, what is the point of a #blog? Every website seems to have one, but do you really need one? Find out here: proventusmarketing.com/do-yo… proventusmarketing.com/do-yo…… #smallbusinesstips #smallbusinessuk #ukbusiness #business #entrepreneur