
Google "best vsl copywriters", and you might see my name there. Follow for copywriting and creative strategy insights from a $20M Copy Chief.
Want more sales? See this 👉
Joined March 2023
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7 hours from now, we'll have my friend Glenn deliver a masterclass on how to get high-paying clients from Upwork.
Interested in joining my Skool before it happens?
A quick reminder that you're definitely positively absolutely missing out if you're not in my Skool community.
The link to join it is in the bio.
And it won't click itself.
See you inside.
-- Svet
P.S. Later today, we'll have @glennwrites1 deliver a masterclass and show you how to land high-paying clients on Upwork.
One more reason to join us.
Advanced Copywriting Tip: Don't Say This in Your Copy
Don't say "Believe me" or "Trust me" when crafting copy.
Why?
Because that immediately makes the reader NOT believe/trust you.
Instead, show people why you can be trusted through credentials, past results, or testimonials.
Pro Copywriting Tip: Avoid Cute Copy
Cute doesn’t sell. Basic sentences do.
So rather than trying to sound cute and risk not being understood...
Use super simple language that even a 3rd grader would understand.
This means:
- No fancy words
- No sophisticated jargon
- No complex or long sentences
Instead, write conversationally -> like how you'd talk to a friend at the bar.
Svet Dimitrov retweeted
Replying to @TheCopyTitan
Being part of your community.
I'd truly call it an accelerator.
7 Tips for High Income as a Freelancer
1. Have an amazing track record.
2. Share wins with your audience.
3. Get credible people to talk about you.
4. Always deliver on time.
5. Show up every day, no matter what.
6. Never worry about stuff outside of your control.
7. Have fun.
What would you add?
People can smell your confidence from a mile away.
But they can smell your lack of confidence, too.
So, be more confident in your skills.
Now, I'm not saying you should promise people the moon.
But a moonstone or even a moon rock?
Yes.
Then overdeliver a bit, and you're set.
A little bit of confidence + a little bit of overdelivery = great long-term clients and customers.
This is your formula for success.
I have 23 spanking reviews in my Skool community.
That's not luck.
I've been showing up and overdelivering like a madman.
Show up + overdelivery = success.
Wanna join us? Link -> bio.
This was FAST:
Someone joined my community.
Checked the new onboarding sequence I have.
And then switched to yearly.
All in 13 minutes.
This doesn't suck, does it?
To be good at marketing, copywriting, and creative strategy, you must be good at this one thing:
Being MORE curious.
Why?
Because the best marketers are always reading a book, traveling to a cool place, or taking up a new hobby.
Bonus points if you spend time reading the news.
That's how you keep your marketing promotions up to date with what's going on in the world.
Topical = curious.
So, be more curious.
If you come across something you don't know anything (or much) about, read more about it.
Your next promo relies on your curiosity.
Let's Talk About THE OXFORD COMMA
What is it and why do people (including me) care so much about it?
The Oxford comma (also known as serial) is the final comma that comes in a list of things.
For example:
🖋 Please fetch me a dollar, an apple, and a rubber.
The Oxford comma comes right after “an apple”.
The usage of the Oxford comma is stylistic.
This means that some style guides insist on its use, while others don't.
The AP Style — the style guide which newspaper reporters abide by — doesn't use the Oxford comma.
The sentence above written in an AP style will look like this:
🖋 Please fetch me a dollar, an apple and a rubber.
Unless you're drafting a school essay or writing for a particular publication, whether or not you use the Oxford comma, is generally up to you.
However, omitting it may often cause some odd misinterpretations.
🖋 I love my friends, Justin Bieber and Selena Gomez.
Without the Oxford comma, the sentence above might be interpreted as saying that I love my friends, and my friends are Justin Bieber and Selena Gomez.
Here is the same sentence with the Oxford comma included:
🖋 I love my friends, Justin Bieber, and Selena Gomez.
The opponents of the Oxford comma claim that rephrasing an already unclear sentence may solve the same problems, which using the Oxford comma does.
For instance:
🖋 I love my friends, Justin Bieber and Selena Gomez.
could be rewritten like this:
🖋 I love Justin Bieber, Selena Gomez and my parents.
Though I prefer the Oxford comma.
What about you?
Just woke up to see one new member has joined my Skool community.
Which means we're just 10 members away from 100.
Will you be the next person to make more sales with your content?
Link -> bio.
Every week, somebody offers me to write copy for me.
But I always say "NO" to them.
Why?
First of all, because I'm pretty great at it.
And second, even if I need copy some sunny day, I won't hire someone whom I don't know.
I'll hire somebody from my Skool community. Or someone whom I trained personally.
Some people said they haven't seen me do a muscle-up (looking at you @talon_layman), so here you go.
I can probably give you better fitness advice than most TikTok gurus.
But I won't.
Because my specialty is direct-response copywriting.
Also, my Skool group is growing with absolute ecom killers.
So, we're combining the best of both worlds:
DR + ecom = total world domination.
Pro Copywriting Tip: Be Specific
I chief hundreds of thousands of words every month.
And there's one common mistake beginner, intermediate, and even more advanced copywriters make:
They write very vague copy.
Here's an example:
Vague: "I'll help you overcome your challenges and achieve real results."
Specific: "I'll help you overcome imposter syndrome and achieve $10k/month by working 3-4 hours per day."
In the vague example, the person is talking about "real results", but it's not clear what these "real" results are.
In the specific example, the person is mentioning what these results are -> $10k months and working 15-20 hours per week.
So, next time you sit down to finish your first draft...
Read the copy out loud and think how you can make it more specific.
Why?
Because specificity = believability.
Yesterday, I turned 40.
And I posted about it, asking for 400 followers.
I got 3 new followers and 3 unfollows.
So, zero growth.
Fair.
I won't ask you to follow me again.
But I'll tell you a lesson about asking.
If you ask for something, you have to give people a solid reason for it.
If you ask them to follow you, tell them why.
In my case, I share copywriting and marketing advice from my 10+ years of being a freelancer and entrepreneur.
I'm not a 15-year-old who watched a Hormozi video once and decided to teach everyone about it.
No, sir.
My long-form threads here are usually more value-packed than hundreds of $997 courses.
And this is not me tooting my own horn.
I've heard this from dozens of my followers.
So, there you go:
One solid reason to follow me (and join my Skool).








