Digital & Content Marketing Agency Creating Content Strategy, Blogs, Video, Social & More
Brisbane, Queensland
Joined April 2017
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“Go ahead, use AI. It’s a tool; use it to pump out more content faster. But if that’s your strategy, it’s a race to the bottom.” — Ricky Robinson, @Shorthand
#ContentSummitAustralia
“We try to be the ad for the ad break. We slide right in for a moment of calm.” - Lindene Cleary, @tourismtasmania
(brb we’re booking flights to Tassie ✈️)
“Creativity requires bravery. If an idea makes you nervous, it’s probably a good thing.” - @deemadigan, @campaign_edge
#ContentSummitAus #ContentSummitAustralia
And we’re back! ✨ The vibes are high and the house is full at Content Summit Australia. Who’s here? 🙋🏼🙋🏻♀️🙋♂️
#contentsummitaus #contentsummitaustralia
⚡ Content Summit Australia returns in 2024 at the iconic Brisbane Powerhouse on Tuesday 28 May. ⚡
Expect a full day of keynote and expert speakers across content, brand, social, influencer, strategy and design taking you and your team beyond “best practices”.
Save the date & secure your early bird tickets now 🐦🎟️
contentsummitaustralia.com.a…
The death of Twitter (literally, this time), Girl Dinner (IYKYK, but if you don’t, check it out) and the rise (and fall?) of Threads are all things we’ve been talking about this month.
Catch up on the latest in social 👇
theslice.thecontentdivision.…
Jamie's back from Europe and Tessa's exhaled after holding the #social fort for a month – Social Butterfly is BACK and there's a lot to catch up on. 🦋
In this wrap:
Picking up the Threads
Really, Twitter?
Gram Theft Auto
Tok ‘til you drop + more
theslice.thecontentdivision.…
Should your brand jump on #Threads, Instagram’s challenger to Elon’s Inferno (this very app)? Or should you let it float past like a drunk vandal’s abandoned e-scooter meandering gently down the Yarra?
@sanderlands weighs in on the TCD blog 👇
theslice.thecontentdivision.…
#Instagram finally has us excited, #Twitter is giving us whiplash and who is #Lemon8?
Check out the May instalment of Social Butterfly – TCD’s state-of-social-media wrap with Digital Content Managers Tessa Charters and Jamie Hatch, on The Slice.
theslice.thecontentdivision.…
The Content Division retweeted
Get the 411 on the latest in #socialmedia - @TheContentDiv Social Butterly wrap just dropped
theslice.thecontentdivision.…
The Content Division retweeted
#AprilFools Day was a cracker this year. So @melissablack86 wrapped up the Aussie brands that nailed it.
@TheContentDiv
theslice.thecontentdivision.…
The Content Division retweeted
#ContentSummitAus enjoying learning more about some of my favourite things: branding, storytelling, content design and community building
Daley Pearson on making Bluey episodes: “The stories are based on some version of us. It starts with a genuine want from ourselves. A character wants this…ok, what’s the best thing that can stop them? What’s the worst thing that they will come up against?” 🐶 #ContentSummitAus – at Brisbane, Queensland
Omg it’s our last session of the day!
@Daley_Pearson looking out at the crowd at #ContentSummitAus: “I didn’t realise how popular this was going to be!” 😂😂
Panel moderator Adam Manovic from @NITV says it’s frustrating when brands want to work with First Nations people, “but don’t want to put the money behind it”.
“If non-Indigenous brands want to engage with us, it’s not rocket science.” - Bo de la Cruz, NITV
#ContentSummitAus
“NITV has a really important role in sharing our stories and keeping our culture going.” - Alexis Moran, Digital Content Lead @NITV
Looking forward to our second last panel on what marketers can learn from First Nations storytelling. 👏🏼
#ContentSummitAus
“We’re 90% proactive with our socials. Our goal is for our post to resolve in behaviour change - but we also leave spots in our schedule for reactive messaging that ties into pop culture moments.” - Sophia Sorenson
Here’s how @qldhealth’s timely Super Bowl meme came about:
3️⃣ Use pre-approved messaging: @qldhealth paired the video with pre-approved copy, so the post was approved and live within the hour. 👏🏼