Official account of The BeanCast Marketing Podcast. See @BobKnorpp for the personal account of host, Bob Knorpp.

New York, NY
Joined January 2009
DON'T BE FOOLED BY THE CUTENESS!! Facebook is still Facebook after all, and this week's BeanCast has @saulcolt @CraigDaitch and @tim_leake offering a fair, but sobering, look at Meta's Muse app. Plus a whole lot more. LISTEN HERE: thebeancast.com/beancast-mar…
1
1
66
BEANCAST TIME AGAIN!!! Listen to @farrahbostic @saulcolt and Matt McDermott debate whether GAP's new boy band effort makes sense. They all discuss AI crawlers, Meta's new Muse app and much more! LISTEN HERE: thebeancast.com/beancast-mar…
1
1
55
THE BEANCAST TACKLES AI AGAIN! I know. What else is new? But Chris Baccus and @ZonteeHou deliver what is arguably the best discussion I've heard yet on whether AI will kill us all and what is marketing's culpability. LISTEN NOW: thebeancast.com/beancast-mar…
1
18
THE BEANCAST IS BACK FROM SUMMER HIATUS! And we're back with a bang! @saulcolt, Jason Lonsdale, and @ScottMonty debate content vs culture, reviewers vs influencers, CMOs vs other titles, and even Florida vs Netflix. HEAR IT ALL NOW: thebeancast.com/beancast-mar…
1
1
113
LAST SHOW OF THE SUMMER!! The BeanCast goes on break with a fantastic panel, featuring @farrahbostic, Rose Cameron, and @saulcolt discussing Cannes insights, PlayStation's GTA VI marketing, and much more. LISTEN NOW AND WE'LL BE BACK 9/13: thebeancast.com/beancast-mar…
1
1
54
120 MILLION PLAYERS STRONG! That's how many people play EA Sports video games and why their new dynamic ad insertion tool is so important. This wk's BeanCast has @augieray @rontite and @C2Comms discussing this, circumventing FIFA, and more! LISTEN: thebeancast.com/beancast-mar…
1
45
ARE HOMEMADE ADS THE NEXT BIG THING? Probably not. But @saulcolt, Jeff Cruz and @colbyvogt bring clarity to this and other extreme tactics to combat AI creative. Plus a look at World Cup ad trends and more, all on this week's BeanCast. LISTEN HERE: thebeancast.com/beancast-mar…
1
1
53
DOES IT MAKE SENSE YET? Google shook things up last week. So you'll want to hear the expert analysis of @saulcolt and @mitchjoel right now. They also discuss whether Super Bowl style ad hype can come to the World Cup, and much more. LISTEN: thebeancast.com/beancast-mar…
2
2
151
DOES SEO EVEN MATTER NOW? Hear what @DuaneForrester and @TedWrightMedia have to say about it on this week's BeanCast. We also discuss the upfronts touting creators, AI's regulatory quagmire, response time and loyalty, and the #fairfailfoul. LISTEN: thebeancast.com/beancast-mar…
1
2
213
WHAT BUSINESS CAN LEARN FROM...ONLY FANS?!? This week's BeanCast has @Lopey and Rose Cameron discussing how OnlyFans is a model for the future, Google's efforts to redefine itself, and much more. LISTEN NOW: thebeancast.com/beancast-mar…
1
48
IT'S BAAACK! A big apology to BeanCast fans for my unexcused absences over the last two weeks, but now we're back! Hear @saulcolt @MMMcDermott and @janelldtownsend discuss what the Walmart Signal is telling us, plus a whole lot more. LISTEN: thebeancast.com/beancast-mar…
2
2
107
THERE IS A BEANCAST THIS WEEK!! And it's a GREAT episode, with @saulcolt @ZonteeHou and @colbyvogt discussing how to navigate America 250 promotions without pissing off your customers. Plus "viral" stunts, Finder Guy, and much more! LISTEN: thebeancast.com/beancast-mar…
1
1
62
ACCOUNTABILITY OR CENSORSHIP?' This week's BeanCast looks at Meta held accountable for child endangerment...and whether that's good news. Hear @ianbaer and @farrahbostic discuss, along with agentic's real challenge, irl marketing, and more!' LISTEN: thebeancast.com/beancast-mar…
1
1
1
33
IS IT A SHAKEUP OR A SHAKEDOWN? On this week's BeanCast we look at The Trade Desk's recent stock slide with @Jzilberbrand @Jerlyn and @saulcolt. We also discuss Meta's plan to buy influencers for Facebook, and a whole lot more! LISTEN NOW: thebeancast.com/beancast-mar…
1
2
169
I PREDICT LEGISLATION!!! But can that slow betting on prediction marketplaces? On this week's BeanCast Rose Cameron, @lisadlaporte and @augieray discuss this, plus Amazon's win, making digital marketing a cool job again, plus much more! thebeancast.com/beancast-mar…
1
1
3
481
AGENCY AI PLATFORMS COULD BE A BAD THING. At least that's what Gartner is warning. So on this week's BeanCast, @saulcolt @jaffejuice and @rontite debate the drawbacks of getting locked into the wrong AI solution, and a whole lot more. thebeancast.com/beancast-mar…
3
2
175
PAIN IS EVERYWHERE! From agency layoffs to AI hysteria to even claw machines, ad folks are experiencing a world of hurt. So take time today to hear @saulcolt @AdamHoldenBache and @C2Comms offer some much-needed perspective on this week's BeanCast: thebeancast.com/beancast-mar…
4
3
123
HOT BOT-ON-BOT ACTION!! Hear @saulcolt @randfish and @mitchjoel talk about the huge debate among the AI makers over how to handle ads and marketing through their platforms. Plus a whole lot more! LISTEN HERE: thebeancast.com/beancast-mar…
3
3
246
IS THE SUPER BOWL THE BEST AD BUY IN TV?!? Hear @CBarger @jefcruz99 and @JonathanSackett debate this, as well as the need for continuity in AI systems, how LinkedIn became an earnings powerhouse, and Instagram's premier subscriptions. LISTEN: thebeancast.com/beancast-mar…
3
5
51