Brands need to know how search and AI are shaping their reputation. At Terakeet, we help clients understand what’s changing and where to act next. #AISearch #ReputationManagement

Complex reputation challenges demand deep expertise, sharp strategic thinking, and teams that know how to work together. That’s the standard we're proud to bring to every client partnership. #Terakeet #EnterpriseReputation #ReputationManagement

#Communications teams are uniquely positioned to deliver the actionable intelligence needed to protect reputations and strengthen brand visibility by: 1️⃣ Understanding the landscape 2️⃣ Identifying emerging risks and vulnerabilities 3️⃣ Turning intelligence into action to shape brand narratives Terakeet Chief Brand Officer Shannon Reedy explores how communications leaders can turn #BrandReputation intelligence into a strategic advantage in her latest Forbes Communications Council article. Read more: forbes.com/councils/forbesco…

The best partnerships are built on deep expertise, strategic thinking, and teams working together toward a shared goal. As one partner recognizes, we’re proud to bring that approach to our client relationships. #ReputationManagement

Protecting brand trust starts before a cyberattack. Terakeet Advisor Matt Gorham shares why AI-driven threats make reputation readiness a leadership priority. #BrandResilience #CyberSecurityMonth

At Terakeet, we're always ready to answer the most pressing visibility questions for leading brands. In the AI space, leaders want to know how to get cited by AI Overviews and other platforms. We've got your answer plus the expertise to get it done. For more, visit: bit.ly/3T3t4va #AIVisibility #ReputationManagement

Syracuse is our home — and investing in its future means investing in its students. 💚 Through @CausefortheCuse, we’ve committed $40,000 to four schools within the Syracuse City School District (SCSD), supporting programs related to food insecurity and school-specific needs. Our employees are building relationships with each school to understand and meet their unique needs, and finding opportunities for volunteer support throughout the year. Pamela J. Odom, Superintendent of the Syracuse City School District shared: “We are grateful to Terakeet and Cause for the Cuse for not only investing in our schools, but for taking the time to understand their individual needs and building relationships that extend beyond financial support.” Learn more about our partnership with SCSD: bit.ly/46P84LU #WeAreTerakeet

Zero-click search is creating a measurement problem for brands. More of the customer journey now happens before someone ever reaches a brand’s website. People can discover a company, form an opinion, compare options, and make a decision without even visiting a single brand website. The traffic losses are being felt, but what does it indicate? It’s a difficult question that has brand leaders scratching their heads: Are we actually gaining customers, losing them, or simply losing visibility into the journey? Our POV is that regardless of the metric, the answer starts with the part of your digital footprint you can control. Brands need to: -Build out a strong constellation of owned and managed assets -Connect those assets so they reinforce a consistent brand narrative -Measure how the broader ecosystem performs over time, not just what happens on the corporate website Traffic still matters. But in a zero-click environment, it is now a broken compass for brand performance. Start with what you can control and influence. That’s step one. #ReputationManagement #AIVisibility

Siri AI is a major step forward for Apple, a brand that seemingly took a backseat to AI leaders like OpenAI and Anthropic. Now, classic Siri becomes an AI voice assistant with advanced features. According to Apple, Siri is evolving into a “profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and onscreen awareness…” Big news, but what does it mean for brand reputation and AI visibility? A few things. Conversational search creates more ways for reputation to be tested — People won’t just search for a brand name, they'll ask Siri AI follow-up questions about leadership, controversies, reviews, trust, products, competitors, or anything else they want to understand about a company. The answer itself carries more reputational weight — Siri AI will provide a single synthesized response that Apple users will trust. What that response emphasizes, omits, or gets wrong can directly shape perception. The entire digital footprint matters (even more) — News coverage, executive profiles, reviews, third-party sites, owned content, and other information across the web can all contribute to what Siri AI says about a brand. Weaknesses in that footprint become reputation risks. Brands need to build for questions they can’t predict — You can optimize for a known set of keywords. You cannot anticipate every conversational question someone might ask about your brand. The stronger defense is a deep, accurate, consistent body of information across the web. Siri AI is another reminder that reputation is increasingly shaped before a user ever reaches a brand’s website. For brands, the job is becoming bigger: make sure the broader digital record gives people an accurate picture of who you are. #ReputationManagement #AIVisibility

Your Google Knowledge Panel is more than a search feature. It’s one of your most visible reputation assets. For brands and high-profile individuals, it can shape first impressions, reinforce authoritative facts, offset negative results, and influence how AI understands your identity. The risk: leaving it unclaimed or unmanaged. The opportunity: build a durable, high-visibility source of truth for your brand. It acts as the anchor in a changing landscape. Read more: bit.ly/4zPhaFP #KnowledgePanel #ReputationManagement

Our proprietary technology shows 75% of Fortune 1000 companies trigger an #AIOverview for their brand name — nearly double last week’s rate. As AIOs become more prominent, brands need to ask: "What are they saying about me?" #GEO #BrandReputation

We are wishing our employees, clients, and community a safe and relaxing Labor Day weekend! In observance of the holiday, our offices will be closed today. #WeAreTerakeet

The job of managing reputation has fundamentally changed. In his latest column for Entrepreneur, Terakeet CEO & Co-Founder Mac Cummings explores why leaders need to think beyond traditional reputation management and take greater ownership of their digital presence. “We have to ruthlessly expand and take absolute ownership of our digital footprints today, trading next quarter’s obsession for a long-term outlook. Why? To hardwire brand resilience into our DNA long before the next inevitable crisis hits.” Read the full article: bit.ly/4xFTrGG

“Without a plan in place, a one-off event can shape how your brand and its executives are perceived long after the crisis passes.” In an article for MarTech, Sr. Director of Strategic Solutions Bill Pinkel shares how brands can prepare for reputational threats, respond when they arise, and strengthen their #DigitalPresence to reduce their long-term impact. Read more on building a #reputation that can withstand a crisis below. 👇 martech.org/how-to-keep-a-cr…

A crisis is not over just because the headlines changed. AI search ends the time aspect of reputational incidents. It draws from a brand’s entire digital record, which means damaging narratives can resurface long after the news cycle moves on. It can happen at any moment. Our latest article explains why modern crisis management requires two phases: managing the immediate response and building the long-term narrative across search and AI. Read more: bit.ly/4hGmB3f #ReputationManagement #BrandVisibility #CrisisManagement

Unfavorable news doesn’t stay confined to headlines. It shapes and reshapes what appears in search engines and what AI platforms say about a brand. All this occurs at a rapid pace and can destroy hard-won reputations in minutes. See how Terakeet helped a global entertainment company reclaim its narrative, doubling favorable founder visibility, achieving 77% AI response ownership, and reducing negative news clearance to 48 hours. Read the full case study: reputationmanagement.com/cas… #ReputationManagement #BrandVisibility

The most expensive reputation management strategy is waiting too long. Many organizations don’t think about reputation management until they are facing negative headlines, declining trust, or unwanted search results. By then the damage is done. A reactive reputation approach wastes time, resources, and cannot mitigate long-term damage. Instead, focus on starting now to proactively build a strong digital presence so your brand’s prepared. The question isn’t whether a damaged reputation will impact your business — it’s whether you’ll proactively manage brand risk or scramble to react once it’s too late. #BrandReputation #ReputationManagement #BrandStrategy

Companies insure their property, data, and operations, but what protects their reputation? Your online reputation influences clients, investors, future employees, and now AI-powered search results. The strongest brands don't wait for a crisis to happen, they invest in building trust before they need it. #ReputationManagement #Brandstrategy #ThoughtLeadership

Reputation is one of the most valuable assets a brand can have, and one of the easiest to overlook. Your reputation impacts how partners, clients, investors and job seekers perceive your brand long before they interact with your business. Reputation isn’t simply what people say about your brand, it is what they discover when searching or chatting with AI. In today’s digital landscape, trust is built through every article, review, and AI generated search results. #ReputationManagement #BrandReputation #BrandTrust

When should brands deploy a digital reputation strategy? What about PR? As it turns out, brand visibility success requires a fusion of both strategies. The benefits of injecting reputation management into your PR strategy (and vice versa) are countless. In this post, we're digging into the reputation management vs. PR topic to learn how they help brands build trust, protect reputation, and guide public perception in a more complete and lasting way. It's all about synergy. Read here: bit.ly/3Tqw6JI #ReputationManagement #PR #BrandVisibility