@TedRubinAE

Founder & CEO at ActivEngage | Scaling Automotive Sales with Intention & Precision | Human-Centric Digital Strategy

 Maitland, Florida
activengage.com
Joined November 2012
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8Media
Data is a powerful tool, but data alone does not close the deal.
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A lot of individual dealerships and large auto groups get caught up in the hype of pure automation, thinking that faster data delivery equals a better customer experience. It doesn't.  Data answers questions, but it lacks empathy.
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When you shift the focus from the sheer volume of superficial metrics to the quality of the conversation, the customer moves further down the sales funnel. Utilize technology to bring people closer together, not to keep them apart.
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"I have a watch problem. 🤫 Not a "few nice pieces" problem. A genuine, looking-forward-to-the-next-fair-for-weeks kind of problem." 🧵👇
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Our industry is obsessed with flashy technology and automated efficiency right now, but pure automation alone does not build loyalty. Nobody remembers your digital tagline, but they do remember how it felt to interact with your business.
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The best digital strategy uses intelligent tools to set the stage, capture the intent, and seamlessly hand the interaction over to a live human expert who can build a relationship How is your store creating a memorable encounter for digital buyers?
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If you are going to use your site as a glorified digital billboard, you might as well save yourself $50,000+ a year. (1/6)
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Why? Because your website is about Sales, not customer service. Right? It should capture the inquiry instantly and immediately transition that buyer to a skilled human who can build genuine trust. (5/6)
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How is your store currently using digital tools to bring buyers closer to your team, rather than keeping them apart? Let me know. (6/6)
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Do customers visit your dealership in the nude? It’s an unusual question, but it emphasizes a reality that many dealers are overlooking right now. 🧵👇
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While some dealers have adapted to this new wave of digital customer intent, many are still waiting on the showroom floor for traffic that has already moved online.
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What changes have you noticed in your digital versus physical traffic lately? Let's discuss!
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