Leading strategic brand building consultancy for clients in the Olympic Movement and sport
Joined July 2009
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A year since the Paris 2024 Olympics ended, where bold choices created iconic moments: from swimming in the Seine to skateboarding at Concorde. And all the while, issues were managed, reputations protected. JTA is so proud to be shortlisted by @prweek for our Paris 2024 work #PRWeekAwards
JTA retweeted
The moment we've been waiting for. Process for @LA28 media accred is officially open. Check the links, shout with questions. #Olympics #TeamUSA
Media accreditation process open for LA28 Olympic Games >> usopc.org/news/2026/august/3…
JTA retweeted
RECORD BREAKER, BACK TO BACK 👑🙌
Sara Curtis broke the 50m backstroke World Record twice in two days at the European Championships in Paris, clocking 26.56s in the final after 26.63s in the semifinal 💫
📸: European Aquatics
#EOC
Huge congratulations @GOSportsCEO and @GreaterORLSport. It has been an absolute delight and honour for JTA to support you on this journey! We look forward to helping you welcome the Olympic family to Orlando in the near future! 👏🏼🥂🙏🏼
JUST ANNOUNCED🚨 The International Olympic Committee has selected ORLANDO, Tokyo, Shanghai and Montreal to host the Olympic Q-Series 2028!
Press Release: greaterorlandosports.com/new…
And to you and yours Pi 💖
“Four be the things I'd have been better without: love, curiosity, freckles and doubt.” -- Dorothy Parker. Wishing you a great 2026 full of happiness, laughter & above all good health. @GraffardRacing @Team_JTA @MichaelRPayne1 @TBurnsSports @SebGillotWADA @JamesFitz501 @sebcoe
JTA retweeted
It’s a big day for @chiselbury. Just taken delivery of copies for personal dedication of @MichaelRPayne1 sensational autobiography ‘Fast Tracks and Dark Deals’. Our biggest book to date, by size, by complexity, by number of pre-orders, by initial print run. Thanks for super job by @CPIbooksUK. Looking forward to @Gardners getting it round the world. (And @HarryBucknall note the fabulous endpapers…)
JTA is proud to support @ISSAsports_ at the 6th Islamic Solidarity Games in #Riyadh. 🇸🇦
- Excellent facilities 🏟
- Flawless logistics 🏅
- Outstanding hospitality ✨
- Passionate volunteers 😊
Great to see & work with so many of our clients here. 👏
#Riyadh2025 #ISG2025
🚀 So proud to introduce… 🥁🥁…. ‘neo’ - JTA’s pioneering digital transformation offer in sport & entertainment & we’re already up and running #WorldVolleyballDay
Bringing together world-class digital expertise, ‘neo’ helps brands attract & retain audiences, create value and lead change in an ever-evolving….
See more here 👉🏼neo.sport
Close but no cigar last night. Despite helping to avert any major crisis for the Paris 2024 Games and protect the Olympic brand with the 2.5+ billion following around the world, last night we lost out to a UK govt Central Office of Information campaign. But it is not the winning but the taking part that counts…., right? 😒
We’re nervous but proud to be heading to the @PRWeekUKnews Awards 2025 tonight, where our Paris 2024 work has been shortlisted in the Issues & Reputation Management category. An incredible honour and we can’t wait to celebrate with the best in the industry! 🌟
#PRWeekAwards #Paris2024
Congratulations to our friends at @RhodeIslandFC & #CentrevilleBankStadium on being named Best New Venue at the 2025 @SportsTravel Awards! 🎉 A truly world-class stadium that’s raising the bar for professional sports in the US. ⚽️🏉🏈🥍🏒
#SportsTravelAwards #BestNewVenue #RIFC
We’re nervous but proud to be heading to the @PRWeekUKnews Awards 2025 tonight, where our Paris 2024 work has been shortlisted in the Issues & Reputation Management category. An incredible honour and we can’t wait to celebrate with the best in the industry! 🌟
#PRWeekAwards #Paris2024
JTA retweeted
Fast Tracks & Dark Deals. How Sport became business & business became sport.
Will be released next month - advance orders with discount on fasttracksdarkdeals.com
First ever history of the sports business- 650 pages of very racey, edgy stories.
JTA retweeted
We are three years away from LA28, and with the announcement of the schedule and competition format, we take another step closer to baseball and softball’s exciting appearance on the Olympic stage again.
🔜 Three years to go until the LA28 Olympic Games!
🚨📰 Mark the date! The LA28 Organising Committee has announced the competition format and schedule for baseball and softball.
#LA28
Happy 1st ever #WorldVolleyballDay! 🏐🌍 JTA (& our digital offer, neo) is proud to support a global movement that goes beyond the court to inspire positive change. Join the celebration – it’s not too late! Here’s how:
👉 fivb.com/world-volleyball-da…
📸 instagram.com/p/DLzXO2estYU/
#VolleyballYourWay #Volleyball
JTA Communicator of the Month for May is the 3rd Hope and Dreams Sports Festival which took place in Jordan 🇯🇴 & selected by World #Taekwondo 🥋 President Dr Chungwon Choue.
Here he explains how it united global sports organisations to empower refugees through sport ⬇️
jta.sport/the-hope-and-dream…
JTA retweeted
🇭🇷 A pleasure to be in #Croatia to meet with Prime Minister @AndrejPlenkovic, along with President of the Croatian Swimming Federation @JosipVarvodic and Vice-President of the Croatian Water Polo Federation Perica Bukić.
We discussed the impressive development of aquatics sports in Croatia and potential future international competitions 🏊🤽
#WorldAquatics
Outstanding appointment. Look forward to working closely with you Michael!
Volleyball. Very honored to be appointed new Chairman of Volleyball world- the commercial arm - joint venture between @FIVBVolleyball & CVC Capital Partners.
Great team in place ready to take Volleyball to next level. Stand by for more exciting news. #volleyball #beachvolley
JTA’s Sevi & Jonathan Firpo had the honour to attend former #Paris2024 comms director Anne Descamps’ Chevalier de l’Ordre National du Mérite award ceremony at Élysée Palace yesterday. Richly deserved & we’re so proud to have worked with her.
Félicitations Anne! 🥹🎖️
Excited to see what you take on next 👀
Rebecca Hopkins, CEO of The STA Group, chooses Gareth Southgate for her JTA Communicator of the Month.
He has sparked vital conversations on mental health and identity in a world where sport shapes society. True leadership means addressing deeper social issues. jta.sport/gareth-southgate-f…
