Strategic Communications Firm! Helping clients achieve their goals through activating their key audiences to take action.
Joined July 2019
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Marketing promised “effortless support.”
Customer support would like a word.
Before your next campaign, ask what you’re promising, who delivers it, and how people can verify it.
“Sarah will figure it out” is not a resource plan.
Watch before your next planning meeting.
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“Effortless support” is a bold campaign promise when customer service learns about it from the ad.
Your reputation management strategy belongs in the campaign brief, calendar, and budget.
Start here: tcstrategic.com/reputation-m…
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Your brand needs more than “AI said so.”
Build reputation management into every campaign: check the promise, bring the proof, and listen to customers.
Keep human judgment involved, too.
Confidence is a delivery style. It’s not evidence.
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“Everyone else is using AI” is going to have a rough afternoon in the budget meeting.
Saved five hours? Great. What did those hours make possible?
Here’s @TClaytorAPR on connecting AI investment to better work, and better work to business goals.
tcstrategic.com/ai-marketing…
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Everyone’s an AI expert. Apparently. 👀
Marketers + communicators, put these in your 2027 plan:
→ Build skills beyond prompting.
→ Give your team a plan beyond “use more AI.”
→ Bring receipts.
Before you check “proficient,” can you show your work?
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“We’re using AI” won’t carry the budget meeting forever. Saved five hours? Great. What did those hours make possible? AI value comes from better work that supports business goals.
You bought AI. What did you get?
tcstrategic.com/ai-marketing…
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Your brand’s new spokesperson skipped media training. It’s AI.
A wrong answer can cost you a real opportunity. Prepare now: test audience questions, maintain credible facts, and decide who can act.
tcstrategic.com/ai-reputatio…
🤖 Made with AI
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AI wrote it. You approved it.
Now the client asks why it’ll work.
“ChatGPT sounded confident” could make for a long meeting.
Let’s look at why editing the answer isn’t evaluating the thinking.
tcstrategic.com/ai-marketing…
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AI wrote the strategy.
You changed three sentences.
Who checked the thinking?
Cognitive surrender puts audience trust and professional judgment at risk. Here are five questions to ask before approving AI-generated work.
tcstrategic.com/ai-marketing…
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Great pitch. Where’s the proof?
If your best customer stories live in Dave’s head, customers and AI tools may find only the promises.
Watch our quick take, then try the 3-step, 15-minute evidence check:
tcstrategic.com/brand-trust-…
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Your website says “exceptional service.” Dave has the proof.
Can customers—or AI tools—find it without a meeting with Dave?
Try our 3-step, 15-minute check of the evidence behind your brand’s pitch.
tcstrategic.com/brand-trust-…
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No sales call. No rejection email. Just… missing from the shortlist.
AI can help customers narrow their options before they reach you. What does it find about your brand?
Watch the video, then try the exercise:
tcstrategic.com/ai-brand-dis…
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Your next customer may ask AI to make the first cut. If it finds conflicting details, thin evidence, or unanswered questions, will you make the shortlist? tcstrategic.com/ai-brand-dis…
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You can buy your way into the conversation. But you can’t buy your way into the AI answer. Paid amplifies authority. It doesn’t create it.
#AIVisibility #GenerativeAI #AISearch #StrategicCommunications #PaidMedia #PESOModel #PublicRelations #MarketingStrategy
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You can buy the ad. You can buy the click. But you can’t buy your way into the AI answer. tcstrategic.com/you-still-ca…
#AIVisibility #GenerativeAI #AIsearch #StrategicCommunications #PublicRelations #MarketingStrategy
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Your crisis plan won’t have a page for everything. The HYROX Beijing incident is a perfect example. Crisis readiness isn’t predicting every scenario, it’s giving people the authority, priorities + judgment to act when the plan stops having an answer.
tcstrategic.com/crisis-readi…
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A crisis doesn’t build trust, it reveals how much you already have. Quick take on crisis communications, credibility, and the benefit of the doubt.
tcstrategic.com/crisis-commu…
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Thought leadership has always sounded valuable. The hard part? Proving it. New research cited by @CMIContent found an average return of $2.56 for every $1 invested in thought leadership. That gives communicators a very different way to talk about content + expertise.
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The perfect crisis statement can’t manufacture trust. By the time you need people to believe you, the balance has already been set.
tcstrategic.com/crisis-commu…
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When a hashtag flops or a journalist ghosts you, don't panic.
Channel your inner Rory:
✅ Take a breath
✅ Trust your strategy
✅ Win the whole damn tournament
tcstrategic.com/what-rorys-v…
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