Write the weird thing.
Not because it'll go viral. Because it'll find the eleven people who've been waiting for someone to say it.
The paradox of being multi-talented is having endless potential, but feeling paralyzed by choice.
So don’t choose one talent. Choose one project that blends them all.
I spent years sanding off the parts of myself that were “too much.” Turns out those were the only parts worth reading. Let the un-sanding begin.
Everyone chasing the same niche is fighting for the same readers.
Blend multiple niches and you invent a category with no competition.
I’m convinced this is the rarest skill on Substack:
Writing clearly about something complicated.
You’ve spent years with it. Your reader has had it for about 5 seconds. Write for the 5 seconds.
Maybe all the random projects you started and put down taught you something you couldn’t have learned any other way.
You’re not lost, you’re loading.
The advice is always "pick one niche."
Nobody ever says "combine two and own the intersection."
That's where all the interesting people live.
You can't write anything worth reading if you're writing to avoid being misread.
Someone will always take one line out of context, project their baggage onto it, and try to beat you over the head with a story that doesn’t belong to you.
Write anyway…. for the person who reads to understand your perspective. Not the one looking for the third thing to get offended by this morning.
I can’t tell what’s better: writing something they can’t stop reading. Or writing something they need to stop reading, because they’re staring at a wall for 30 seconds while your words sink in.
If I’m being honest, I write to build an audience. But I also write to order my thoughts, serve creatives struggling to synthesize their interests, and better understand myself.
Multi-faceted humans need multi-faceted goals.
Study widely.
History. Biology. Art. Literature. Film. Music. Psychology. Philosophy. Finance. Cooking. Social dynamics. Business. Consciousness. Spirituality.
Curiosity will awaken your creative potential.
Your scattered interests aren't a sign you should niche down. They're a sign you should blend niches.
Be a spiritual scientist. An intellectual artist. A philosophical entrepreneur. You were never meant to be a single topic human.
If you want to live a more creative life, protect your sacred hours. Block out your mornings to create. Your evenings to explore. Become unavailable to the world so you can be available for your craft.
Science says you're more attractive when you create things. And no, I totally didn't just make that up.

