Magazine, online, e-newsletter and events with strategy and solutions for profitable marketing.
Philadelphia, PA
Joined April 2010
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The ability to identify and target audiences across TV platforms will become more streamlined as time goes on. As it does, the distinct superpowers of TV and digital will cease to be distinct. ow.ly/9zTw50Be0L7
Look up from the spreadsheets and analytics platforms. Force a midlife crisis on your brand, your campaigns, your marketing collateral, even your own career.
ow.ly/ATc550B9Oxf
Target Marketing retweeted
Depending on how good it is, your data can enhance or thwart your #directmail marketing. Let's look at a few common data problems and ways to avoid them. ow.ly/8wZw50BaHI5
"What this taught me is that brands need to actually go through their own customer experience." ow.ly/bMDI50B8y4u
As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling. ow.ly/Epr450B8xW6
Target Marketing retweeted
My latest @TargetMktg article is up! I just had to write a little more about my cross-country move because it gave me a renewed appreciation for really digging into brand experience. targetmarketingmag.com/post/…
Target Marketing retweeted
Take a seekers' journey like @BillyCrystal did to improve your marketing.
Why Marketers Should Force a Midlife Crisis on Their Brands via @TargetMktg
targetmarketingmag.com/artic…
Target Marketing retweeted
One day, two in-depth courses for marketing professionals! Register for our virtual BRAND United University to brush up on the latest strategies and technologies in #printmarketing and #packagingdesign.
👉 university.brandunited.com
The mindset you apply to your business operations in this challenging environment will determine if you succeed or fail. Historically, the companies that succeed through tumultuous times are those with leaders who have this characteristic: ow.ly/63oM50B8xmK
With A/B testing alone, there’s no way to answer a number of critical questions needed to improve the customer experience and, therefore, increase conversions. ow.ly/OGYs50B8xMY
TikTok’s growth is undeniable, and brands are clamoring to make it part of their social media campaign strategies. The only problem? TikTok isn’t the same as other social media platforms.
These tactics can help: ow.ly/fzlO50B2PAl
Wouldn’t you rather know exactly where to invest your marketing dollars, to understand what is working well and what should be improved?
ow.ly/sDrz50B2Pel
In the education sector, remote education is not so easy for many students (and educators). At least that’s what a @mktgEDGEorg survey – conducted in late spring and released in a report last month – has revealed. ow.ly/spXk50B2P3Q
Let’s consider three scenarios where collaboration is essential and drill down into how we can all work together more effectively. ow.ly/JLu450AWI4R
Target Marketing retweeted
"Customers want to feel like the message is personalized to them, and that cannot be done by using {FIRSTNAME} tags in an e-mail template."
via @TargetMktg
targetmarketingmag.com/artic…
Landing Page Experience is one of three important criteria Google uses to assign an Ad Quality Score. Many people agonize over the right keywords and copy for their Google Ads, but they spend no time working on their landing page — this is a huge mistake. ow.ly/nhiO50AWHKP
Brand communications play a vital role in sharing important information about the future of a business as it enters, manages through, and emerges from bankruptcy.
Here are keys to effective #brandcommunications in support of Chapter 11 filings: ow.ly/5xYI50ARRCb
When disappointing campaign results happen, many marketers casually say, “The model did not work.” That may be true, but more often than not, something went wrong “before” or “after” the modeling process, says one data and analytics consultant. ow.ly/C3az50AQGpV