Prev @SahilBloom 's ghostwriting agency, now I run my own. Left law school for this so I'm pretty serious
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Joined July 2019
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Today, I’m entering my 4th year as a full-time ghostwriter. I grossed $150k, quit college, and completely flipped my life. 10 career advice I would give to my younger self:
1. Landing your first client will open all floodgates. But it’s also the hardest thing you’ll ever do in your life.
2. Knowing the right people gives you access to top-quality leads that never make it to the street. But they don’t entertain mediocre talents.
3. Be nice to everyone. Always leave people in your favor. Reciprocity will take care of the rest.
4. You’re in the business of reading and research. Be a professional reader. Take notes.
5. Outwork people. Work at least 6-8 hours a day. Don’t take weekends off. Follow an air-tight routine.
6. Cold-pitching is your greatest weapon. Hunt well-to-do-clients. Do free work for them.
7. Don’t take advice from people who are at the same level as you. They don’t know any better.
8. No one owes you work. Be a professional and always keep looking for it. It’s part of the job.
9. Acquire new sub-skills every month. Every new skill you acquire unlocks more money. Soon, you'll be in the top 1%.
10. If you don’t do this for at least 10 years, don’t do it for 10 days. Patience beats excellence in the long term.
.
.
.
Badum...tshhh.
That's it for the day.
Namaste.
This took me a lot of cycles of learning and cost me so much mental peace. I'll give it away for free:
A good client pulls two in. A bad client pushes two out.
If you want a simple guide to generate a week's content ideas, sign up for my newsletter.
You'll find it inside the welcome email alongside my 7 step guide to landing a client.
b2blinkedinleads.substack.co…
Tanmay Singh Chauhan retweeted
This took me a lot of cycles of learning and cost me so much mental peace. I'll give it away for free:
A good client pulls two in. A bad client pushes two out.
Hot takes are a scarce resource in your brand arsenal. If you use them all the time for the sake of engagement, they stop being effective. Only swing when it’s in the arc. Reminds me of this video by Warren Buffett.
Lovely take. I agree. Over-the-top personal brands are eyesores. You want to come across as someone who does the brand stuff with sprezzatura. Less like the Hunger Games, more like drinking at a house party.
saturation is a myth on linkedin.
most of it is people teaching other people how to grow on the platform.
one creator helping another creator, who helps another creator, who then teaches someone else.
and somewhere along the way, we’ve created this little bubble for ourselves.
i’m not saying these people don’t have real businesses. but the number of actual founders, operators, builders and business owners sharing what they’re genuinely working on, learning, building or figuring out is surprisingly small.
especially the ones who can do it without turning every experience into a lesson or a personal branding framework.
and that’s where the opportunity is.
if you’re actually building a business, a product or something of your own, don’t write off linkedin because it feels noisy.
the noise is precisely why there’s room for you.
you don’t need to out-post everyone. you just need to have something real to say, do something worth talking about, and share it with a little bit of taste (cliché).
The way writing was spread across the world is a good marketing lesson. They call it idea diffusion.
It was first independently popped around 4 countries. Then slowly everyone built on top of it but with their own distinguished flavor. Some societies were so successful because someone else laid out the exact plan and they diffused it with their own culture and the end product was very different from where they took inspiration from.
For instance the Phoenicians inspired the Greeks, who inspired the Romans. The Koreans took Chinese characters and built Hangul, something far simpler than what inspired it.
Most remarkably, Sequoyah, a completely illiterate Cherokee man, simply heard that Europeans had a system for writing speech and single-handedly invented the entire Cherokee writing system from scratch.
Always steal the good works of your competitors.
Posting cadence depends on your primary goal. If you’re looking for leads, posting more usually benefits you. But if you’re looking for presence and want to stand out from a brand perspective, you must post less and focus on higher quality.
Tanmay Singh Chauhan retweeted
Results for a client I onboarded last month. 200K impressions. I relied on a content format I’ve tested before:
Authority by association.
It works for a few reasons.
It’s easier to build trust when you draw on giants in your industry. People already trust them, and when you create content around their ideas, some of that credibility transfers to you. It’s a bit like how a news channel uses familiar people and stories to explain what’s happening. David Senra built his brand this way.
What you're looking for is frameworks and stories from industry giants, preferably ones the top brands in your niche haven’t repurposed to death. This takes a lot of reading and research, so find content partners who enjoy that work and have built a name for themselves doing it.
You can’t carve out a space in your niche by using the same topics as the top 3 personal brands, even if you cover them better. Your target audience will still prefer hearing those topics from the creators they already associate with them.
You won’t win by one-upping them.
Another important rule: keep your commentary personal and use your own anecdotes. This is where you make the borrowed authority your own. A hiring framework can become a story about how you hire. A scaling strategy can become a story about how you scaled and so on...
I usually share the stories I collect throughout the week with my client, then ask which ones are closest to his philosophy. Once we find a few top performers ( like I did with this client), we can keep exploring them through his own experiences and build a distinct position in the niche.
Ideally, you want to be a big fish in a small pond.
Results for a client I onboarded last month. 200K impressions. I relied on a content format I’ve tested before:
Authority by association.
It works for a few reasons.
It’s easier to build trust when you draw on giants in your industry. People already trust them, and when you create content around their ideas, some of that credibility transfers to you. It’s a bit like how a news channel uses familiar people and stories to explain what’s happening. David Senra built his brand this way.
What you're looking for is frameworks and stories from industry giants, preferably ones the top brands in your niche haven’t repurposed to death. This takes a lot of reading and research, so find content partners who enjoy that work and have built a name for themselves doing it.
You can’t carve out a space in your niche by using the same topics as the top 3 personal brands, even if you cover them better. Your target audience will still prefer hearing those topics from the creators they already associate with them.
You won’t win by one-upping them.
Another important rule: keep your commentary personal and use your own anecdotes. This is where you make the borrowed authority your own. A hiring framework can become a story about how you hire. A scaling strategy can become a story about how you scaled and so on...
I usually share the stories I collect throughout the week with my client, then ask which ones are closest to his philosophy. Once we find a few top performers ( like I did with this client), we can keep exploring them through his own experiences and build a distinct position in the niche.
Ideally, you want to be a big fish in a small pond.
Tanmay Singh Chauhan retweeted
Funny how the people most equipped to build a personal brand are the ones endlessly overthinking whether they should.
Funny how the people most equipped to build a personal brand are the ones endlessly overthinking whether they should.
If you want a simple guide to generate a week's content ideas, sign up for my newsletter.
You'll find it inside the welcome email alongside my 7 step guide to landing a client.
b2blinkedinleads.substack.co…
Tanmay Singh Chauhan retweeted
Before we write a single word for a new client, we spend 2-3 hours auditing their LinkedIn. Most ghostwriters skip this entirely. Here's what we check:
1. Who is actually in their network. Are their connections their ICP or their college friends and ex-colleagues. If it's the latter, the best content in the world reaches the wrong pipeline.
2. What their last 10 posts say about their positioning. Most founders who've posted before are accidentally writing for peers. Other founders, other operators, other agency owners. Not a single buyer in the funnel.
3. Their headline and about section. Does it speak to a buyer's problem or does it read like a LinkedIn resume. Most read like a resume.
4. What their competitors are posting. Where are the gaps in their GTM content. What topics are they avoiding. What angles are oversaturated.
5. Their DMs. You would be surprised how many potential leads messaged after a post and never got a reply. We go through the inbox before anything else. Warm leads sitting unread is the most common thing we find.
6. Their engagement pattern. Who is liking and commenting and who is showing intent to be pitched.
That’s it for the day, namaste!
Before we write a single word for a new client, we spend 2-3 hours auditing their LinkedIn. Most ghostwriters skip this entirely. Here's what we check:
1. Who is actually in their network. Are their connections their ICP or their college friends and ex-colleagues. If it's the latter, the best content in the world reaches the wrong pipeline.
2. What their last 10 posts say about their positioning. Most founders who've posted before are accidentally writing for peers. Other founders, other operators, other agency owners. Not a single buyer in the funnel.
3. Their headline and about section. Does it speak to a buyer's problem or does it read like a LinkedIn resume. Most read like a resume.
4. What their competitors are posting. Where are the gaps in their GTM content. What topics are they avoiding. What angles are oversaturated.
5. Their DMs. You would be surprised how many potential leads messaged after a post and never got a reply. We go through the inbox before anything else. Warm leads sitting unread is the most common thing we find.
6. Their engagement pattern. Who is liking and commenting and who is showing intent to be pitched.
That’s it for the day, namaste!
If you want a simple guide to generate a week's content ideas, sign up for my newsletter.
You'll find it inside the welcome email alongside my 7 step guide to landing a client.
b2blinkedinleads.substack.co…
All content pieces are roulette bets. So you can't have a favourite day to bet, a favourite time to bet, or a favourite colour to bet. You must treat all of them equally.
Tanmay Singh Chauhan retweeted
It's finally here: my new book 'Work With The Best' is AVAILABLE NOW (!!)
I'm 20 years old. Single. I don't drink. I don't smoke. I don't do drugs. I run a $1M/year creator business.
I spent the last 5 years apprenticing under the top online entrepreneurs (Tyler Denk, Noah Kagan, Alex Hormozi, Shelby Sapp).
And that's allowed me to build the life and business of my dreams at an early age.
A hill I'm willing to die on: one of the fastest ways to get the life you want is to help those who are currently living it.
I've learned soooo much working behind the scenes that I'm now applying to my own business.
If you've wondered how to write a cold email, get on powerful people's radar, build an insane network... you'll love this book.
It's my 'cookbook for creating opportunities'.
Enjoy!
link.amazon/B0fcIZgqe
~~
How am I feeling? Thanks for asking.
Nervous. And surprisingly, calm. (Is that even possible?)
Nervous because I’ve poured my absolute heart and soul into this book and launch.
It’s the culmination of the last half decade of my life. All the lessons I learned working behind the scenes with entrepreneurs I admire, finding ways to stand out and create opportunities.
Calm because I’ve given this everything I have. No matter what happens with the rest of this launch, I can confidently look myself in the mirror and say, “I did my best.”
It’s a weird feeling. This book will likely be my last book for a while. It’s ending my chapter of “apprenticing under entrepreneurs.” I wanted to clarify and codify all the principles, tricks, and tactics to go from “on the outside” to on the inside.
The next season of my life will be very different. I’m building my own empire.
I don’t know exactly what will happen next. But I’m damn glad for all the love and support y’all have shown me.
Let’s keep going. ✊🏼
-Jay
Started sending cold emails almost 4 months ago and finally closed my first client off it. Good copywriting works everywhere. What a meta-skill to have.
If you want a simple guide to generate a week's content ideas, sign up for my newsletter.
You'll find it inside the welcome email alongside my 7 step guide to landing a client.
b2blinkedinleads.substack.co…
This is one of those obvious things that still needs to be pointed out. Every personal brand is cringe at some point. What matters is deciding in advance whether the cringe bothers you or not.
If you want a simple guide to generate a week's content ideas, sign up for my newsletter.
You'll find it inside the welcome email alongside my 7 step guide to landing a client.
b2blinkedinleads.substack.co…