@TamarStar

Marketer & Communicator. Consumer behavior & brand building obsessed. A New Yorker in Geneva. Passionate about travel, cuisine, and dance.

 GVA / NYC / WORLD
linkedin.com/in/tamarkoifman/
Joined March 2008
  • Tweets7.7K
  • Following1.9K
  • Followers3.2K
292Media
I asked myself the same question almost exactly a year ago, but here I am again. Should I re-activate my account here? It's been a few years. How's everyone been??
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Should I get back into posting on X (formerly Twitter)? What do we think?
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So top trending topic on Twitter right now is the launch of Twitter-competitor, #Threads. Musk vs. Zuck. This should be interesting!
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As an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for search. So I hosted a mini-focus group with Gen Zers to learn more. Here are 3 takeaways:
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Instagram Will Enable All Users to Tag Products in Feed Posts socialmediatoday.com/news/in… via @socialmedia2day

Instagram Will Enable All Users to Tag Products in Feed Posts

The expanded product tagging options will help Instagram build its eCommerce use case.

socialmediatoday.com
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Great summary of what makes IKEA’s way of doing business so unique. thehustle-co.cdn.ampproject.…
This. #BreakTheBias … forbes.com/sites/tomaspremuz…
Blown away by this insightful, multi-layered, and thought-provoking analysis of both poetry and art. A timely message, too. nytimes.com/interactive/2022…

A Poem (and a Painting) About the Suffering That Hides in Plain Sight (Published 2022)

With war looming, W.H. Auden stood in a museum and was inspired to write. The resulting poem, “Musée des Beaux Arts,” is one of the most famous ever written about art.

nytimes.com
Although this article is geared to employers and people managers, I think it's good advice for anyone that has to work with and through others. Thoughtful communication is at the heart of being an effective leader, regardless of level or role. inc.com/marcel-schwantes/if-…
Good recap on what’s on the line for Meta/Facebook nytimes.com/2022/02/03/techn…

6 Reasons Meta Is in Trouble (Published 2022)

The company formerly known as Facebook has hit major turbulence as it suffered its biggest one-day wipeout ever.

nytimes.com
Great round up of 2022 trend reports at the link here. Perfect references for your start-of-year strategic analysis, or just some light quarantine reading spacecadet.ventures/2022roun… Thanks @CChesebro for sharing.
TikTok Shares New Insights into the Importance of Audio in Brand Marketing socialmediatoday.com/news/ti… via @socialmedia2day

TikTok Shares New Insights into the Importance of Audio in Brand Marketing

Sound plays a key role in your branding efforts on TikTok.

socialmediatoday.com
The Marketing Metrics That Matter in 2022 businessoffashion.com/articl…

The Marketing Metrics That Matter in 2022

Doubts over the reliability of advertising data from platforms — combined with the dubious nature of so-called vanity metrics — are forcing marketers to think smarter about how they measure success...

businessoffashion.com
wsj.com/articles/the-pandemi…

The Pandemic Altered Shopping Habits Beyond Return

Not only are consumers shopping in new ways; they also have higher expectations for brick-and-mortar retailers

wsj.com
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“The Netflix of Wellness”: Inside the Hollywoodization of Peloton hollywoodreporter.com/busine… via @thr

“The Netflix of Wellness”: Inside the Hollywoodization of Peloton

The bike company has become a global content brand via rigorous scripting of classes, canny promotion of instructors and entertainment industry partnerships.

hollywoodreporter.com
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Take a Look Inside The Post-Pandemic Store businessoffashion.com//artic… via @BoF
Does Brad Pitt Still Sell Watches? Good insights on what's changed in celebrity brand partnerships since the start of the pandemic: nytimes.com/2021/02/10/fashi… via @vika22

Does Brad Pitt Still Sell Watches? (Published 2021)

The days of flying celebrities around the world for gigantic events may be over, but brands are pivoting to more strategic uses of all that star power.

nytimes.com
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Tamar Koifman retweeted
Chris Herd
@chris_herd9 Feb 2021
I've spoken to 2,000+ companies over the last 12 months about their plans for remote work going forward Here are a few things I've learned [ a thread ] 💻🏠🌍
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Demand for s'mores spiked in areas with most COVID-19 cases, the CEO of Hershey says — and the company tracked infection rates to decide its ad spend businessinsider.com/hershey-… via @businessinsider

Demand for s'mores spiked in areas with most COVID-19 cases, the CEO of Hershey says — and the...

Demand for s'mores rose in areas with high COVID-19 rates, Hershey CEO Michele Buck said — so the company tracked cases to target its ad spend.

businessinsider.com
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Could mammoth multinational corporations be the answer to speeding up vaccine rollout? ... @Nestle plans to help with the roll out of Covid-19 vaccines to communities, particularly in developing countries bloomberg.com/news/articles/…

Nestle Plans to Help Distributing Vaccines in Covid-19 Fight

Nestle SA, the world’s largest food company, plans to help distribute Covid-19 vaccines to communities, especially in developing countries, once shots become more readily available.

bloomberg.com
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