Why strategy in 'advertising' needs strategy... bit.ly/2FiOkFv #Strategy #Effectiveness #Planning #Marketing #Creativity #Advertising #Agency #PR #Media #MiddleEast @FP7MENA @McCann_WW

Judging is a privilege and a responsibility. To give each entry the respect it deserves. To recognize the best work globally. To set the benchmark for what work should win, for future years. Thanks @Cannes_Lions & @PublicisGroupe. Lets make the 70th year the best. #CannesLions70

Believe. Commit. Celebrate. There's a new Most Effective Network AND Agency of the Year @MenaEffieAwards setting new winning records, and a new runner-up Network AND Agency of the Year too. #PowerofOne #WinAsOne @PublicisGroupe @LeoBurnett @LeoBurnettMEA @saatchiuk @saatchimea

Bronze for us in the category of Customer Experience Strategy at the #4AsJayChiatAwards announced at the #4AsStratFest for P&G’s Ariel edirect @LeoBurnett @LeoBurnettMEA @PublicisGroupe 🛒

Good to see 3 Honorable Mentions for us in Connection Strategy, Non-Profit Strategy & PR strategy at #4AsJayChiatAwards announced at #4AsStratFest for UN Women’s The Missing Peace and Abaad’s Fight Against Sexual Violence @LeoBurnett @LeoBurnettMEA @PublicisGroupe 👍

Gold for us in the category of Connection Strategy at the #4AsJayChiatAwards announced at the #4AsStratFest for Emirates NBD’s James Jefferson @LeoBurnett @LeoBurnettMEA @PublicisGroupe 🚓👮‍♂️👮‍♀️🚔

Gold for us in the category of Product / Service Creation Strategy at the #4AsJayChiatAwards announced at the #4AsStratFest for Project Chaiwala’s Milaap! @LeoBurnett @LeoBurnettMEA @PublicisGroupe ☕️🫖🏏

Gold for us in the category of Regional Strategy at the #4AsJayChiatAwards announced at the #4AsStratFest for Emirates NBD’s James Jefferson @LeoBurnett @LeoBurnettMEA @PublicisGroupe🙌

Silver for us in the category of National Strategy at the #4AsJayChiatAwards announced at the #4AsStratFest for UN Women’s The Missing Peace! @LeoBurnett @LeoBurnettMEA @PublicisGroupe 💥