ALT Twitch's CPO, Mikey Minty, suggests Preroll Ads may actually be a better option for some creators, as the perceived negatives are overstated. "Even though community feedback on this point is consistently loud, we look at it from the perspective of retention and engagement. Most people, even if they complain about a preroll, will watch it, stay, and engage with the channel. The data on what people actually do, versus what they complain about, is not the same."