THR Global is live. A global platform for adults to share real stories of switching away from smoking. Policy is being shaped without us. That ends here. If you’ve switched — add your voice: 👉 thrglobal.org/ #TobaccoHarmReduction #THR #PublicHealth

Tobacco harm reduction is about meeting people where they are: protect youth, help adults move away from smoking, and provide accurate information about lower-risk alternatives. The goal is simple: fewer people smoking. Fewer lives lost. #THRworks #THRglobal

A hard truth. From a friend who saw it all. Laksha doesn't deflect. She owns it — even the selfish parts. Growth starts with an uncomfortable mirror. #WeAreTheEvidence #THRGlobal #RealStories

The South African "Tobacco Control Bill" was introduced to strengthen public-health protection. The bill should aim to protect youth, assist people who smoke, and reduce harm caused by combustible tobacco. #BackedByScience #THRGlobal #THRworks

The data has a story. Explore the VSML 2025 Vapers Survey Dashboard, revealing how South African consumers moved from smoking to vaping, their cessation journeys, product choices and changing nicotine preferences. Explore the dashboard: thrglobal.org/en/vsml-survey #THR #SouthAfrica

Hard truths, from the person who watched it all. Ndaphi's partner opens up about how she really felt. Difficult to hear. But she also sees it — how far he's come. #WeAreTheEvidence #THRGlobal #RealStories

"I don't think I could've quit without switching first." Since then: financial pressure eased, things with his partner settled, pins and needles gone. Everything, shifting together. #WeAreTheEvidence #THRGlobal #RealStories

The moment that changed everything: losing his mother. It became the turning point behind Ndaphi's decision to move away from combustible tobacco. Since then, it's a challenge he sets for himself every day. Some changes come from loss. This one did. #WeAreTheEvidence #THRGlobal

16 years. Saying it out loud hit different. Ndaphi sits with the disbelief — and what it likely means for his health after all that time. Sometimes the hardest part is just doing the math. #WeAreTheEvidence #THRGlobal #RealStories

Money meant for essentials. Redirected to keep it going. Constant comments about the smell. His partner, asking him to take a break. The cost was never just financial. #WeAreTheEvidence #THRGlobal #RealStories

How it started: growing up surrounded by different influences. What he didn't see coming: the financial strain. Small in the moment. Added up fast. #WeAreTheEvidence #THRGlobal #RealStories

On her birthday, a little advice from Laksha: "Stop being so hard on yourself. If you're trying, and it's enough for you — that's enough." Then and now. Full circle. #WeAreTheEvidence #THRGlobal #RealStories

"If you didn't quit cold turkey, you haven't really quit." Laksha disagrees. It was hard. It took time. It took support. Switching became the bridge that helped her let go completely. Not black and white. Just real. #WeAreTheEvidence #THRGlobal #RealStories

She started young. Too young. It became her escape — a way through tense moments she didn't know how to face otherwise. Looking back now, she sees it clearly. #WeAreTheEvidence #THRGlobal #RealStories

For 60 years, we were only given two options: cold turkey or the grave. That hasn't worked. It's still not working. There's a real movement - using real tools - to move away from combustible tobacco. Real people. Real outcomes. We Are the Evidence. 🔗 thrglobal.org

He wants to quit. For his partner. For his own health. But here's what stood out — he already knows it's bad for him. Everyone does. That was never the missing piece. The real question is what happens after someone decides they want to change. #WeAreTheEvidence #THRGlobal

Kiasha's take: the psychological pull might stick around - but physically? She doesn't buy that it's the same. Not saying she's right. Saying public discourse needs more real opinions, not fewer. What's yours? #WeAreTheEvidence #THRGlobal #ConsumerVoices

8 years in. Ready to put it down. Not because he was told to - because he's seen what it's doing to his health. Instead of support, what he gets is judgment. Assumptions about hygiene. Side-eyes in rooms he's just trying to exist in. #WeAreTheEvidence #THRGlobal #RealStories

STORY #40 Another remarkable story, this time from #Australia. A story of multiple failed attempts to finding the right combination of device and flavour led to a successful switch. Share your story on thrglobal.org/share

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