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Alex Craddock (@THEAlexCraddock) profile picture

Alex Craddock

@THEAlexCraddock

Husband. Father. Global CMO. Lived & worked all over the world. Like running, riding my bike & taking photos. Views expressed are all my own.

 San Francisco
Joined October 2008
  • Tweets2.1K
  • Following669
  • Followers1.5K
169Media
Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)Photo by Alex Craddock (@THEAlexCraddock)
Alex Craddock retweeted
BlackRock (@BlackRock) profile picture
BlackRock
@BlackRock6 Jun 2023
As a fiduciary, our actions serve one purpose: maximizing long-term financial value for our clients. As an employer, we seek to hire employees from a wide range of backgrounds and perspectives because we believe this diversity is critical to delivering for our clients. (2/2)
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Alex Craddock retweeted
BlackRock (@BlackRock) profile picture
BlackRock
@BlackRock6 Jun 2023
A nearly six-year-old clip misconstruing Larry Fink’s words about BlackRock’s own approach to its employees has been circulating for years on social media and is often taken out of context. (1/2)
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Really proud of the great work BlackRock is doing to give investors a voice. We are dedicated to a future where every investor can participate in proxy voting decisions which is why we are expanding BlackRock Voting Choice. #OneBlackRock bit.ly/3DXZblA
Image from Alex Craddock (@THEAlexCraddock)
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Please read if you can vote in this election. medium.com/@bellacraddock/a-…
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Norway, the world’s wealthiest sovereign fund, subjects its investments to public scrutiny. Gulf states lack such transparency econ.st/2IdiY3B
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Alex Craddock retweeted
Martin Small (@martinsmall_) profile picture
Martin Small@martinsmall_21 Aug 2018
Today’s @jpmorgan announcement is more evidence of brokerage commission barriers dissolving quickly. IMO will likely be a major engine for accelerated #ETF growth.
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When senior teams have scattered priorities, the whole organization feels it s.hbr.org/2KCgWsP
3 Ways Senior Leaders Create a Toxic Culture

3 Ways Senior Leaders Create a Toxic Culture

The people at the top of an organization have a disproportionate level of influence over those they lead. If you and your fellow executives fall into bad habits, it’s likely that those further down...

hbr.org
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In a post–Cambridge Analytica world, here’s what marketers need to know about using data to target someone based on their personality s.hbr.org/2KtPn4Q
What Marketers Should Know About Personality-Based Marketing

What Marketers Should Know About Personality-Based Marketing

Public controversies like the Facebook and Cambridge Analytica story threaten personality marketing’s potential before it has really matured. It’s important not to judge a field by its worst actors....

hbr.org
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This is so true. xitter.cf/inc/status/99062805480… – at San Francisco, CA
Inc. (@Inc) profile pictureInc.
@Inc29 Apr 2018
The 1 thing top performers ask before taking any job trib.al/OyxgGAK
The 1 Thing Top Performers Ask Before Taking Any Job

The 1 Thing Top Performers Ask Before Taking Any Job

The most important part of a job offer isn't the salary, title, or perks. It's this.

inc.com
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Alex Craddock retweeted
scottroen (@scottroen) profile picture
scottroen@scottroen19 Apr 2018
The World's 50 Greatest Leaders, #8 Larry Fink! fortune.com/longform/worlds-… via @FortuneMagazine
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Come see us @Hispanicize Marketing conference next week in #Miami. We’re hiring! @ajlucio5 @vikbatra @THEAlexCraddock @HPCareers – at Georgia, USA
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Welcome to the Experience Age. Adobe CEO: People Buy Experiences, Not Products cmo.cm/2Izu6VW – at San Francisco, CA
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The world's largest asset manager will exclude gun manufacturers and retailers from its newest investment products #betterbusiness #forceforgood businessinsider.com/why-blac…
Image from Alex Craddock (@THEAlexCraddock)
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Brainstorming Is Killing Your Creativity fastcompany.com/40549394/bra…
Brainstorming Is Killing Your Creativity

Brainstorming Is Killing Your Creativity

Our go-to method for problem solving is majorly flawed. Here's how to flip it on its head.

fastcompany.com
Congratulations @Emily_J_Ketchen and US Marketing team. Amazing HP experience @sxsw xitter.cf/laramac/status/9745228… – at Potten End, England
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10 traits that will make you a successful leader, according to Google's internal research businessinsider.com/10-trait…
Image from Alex Craddock (@THEAlexCraddock)
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What the distant past told us about work in the future bbc.com/capital/story/201803… via @BBC_Capital
What the distant past told us about work in the future

What the distant past told us about work in the future

All the times we’ve predicted – wrongly — how technology will change our lives.

bbc.com
Alex Craddock retweeted
Econsultancy (@Econsultancy) profile picture
Econsultancy@Econsultancy4 Mar 2018
10 no-nonsense web design trends for 2018 goo.gl/EoqDAS
Image from Econsultancy (@Econsultancy)
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Four pressing problems future-thinking designers are facing theatlantic.com/sponsored/vo…
Alex Craddock retweeted
Gemma Davies (@gdavies2) profile picture
Gemma Davies@gdavies225 Feb 2018
Britain’s most successful companies have #women in senior roles' | via @telegraph cc @WomeninMarketin telegraph.co.uk/business/201…
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