Serta is now the official smart sleep partner of the King Pro League's 10th anniversary. The deal puts a mattress brand on the sponsor roster of China's biggest Honor of Kings competition. esportsadvocate.net/2026/09/…

PlayVS has restored competition fees to schools at $595 a year for high schools and $495 for middle schools, ending the free model it adopted in 2023. The company says it is "reorganized, fully financed." Terms undisclosed, and CEO Jon Chapman has left. esportsadvocate.net/2026/09/…

GameSquare is issuing about 30% of itself, plus up to $50M in cash, for the assets of a UK company incorporated 10 weeks ago that the agreement says has no operations, employees, or contracts. None of the four assets is an esports property. esportsadvocate.net/2026/09/…

Super League will hand Metaplanet 95.7% of the company in a $134.6M Bitcoin deal. The 19.99% stake Misfits Gaming took for its ad business in May drops to about 1%. Both shareholders had their ownership caps lifted days before the announcement. esportsadvocate.net/2026/08/…

OverActive Media closed down 35% at a 52-week low after repeating its going-concern warning for a second straight quarter. Q2 revenue fell 40%. The C$2.45M keeping it running came from its chairman, a director and shareholders, at 12%. esportsadvocate.net/2026/08/…

The University of North Florida has taken its esports club varsity and put the program under the university's IT department rather than athletics. The $3 million city-funded arena starts its first full competitive season this fall. esportsadvocate.net/2026/08/…

IESF says it has settled every outstanding obligation and is debt-free. It did not say how much, to whom, or where the money came from. Its own events database lists no IESF competition anywhere in 2026. The next championship is Astana in 2027. esportsadvocate.net/2026/08/…

Friendly Fire raised a $4.7 million Series A from AYMO Ventures. Its promised pipeline fell from 200-plus locations to 178, and its open count has sat at 22 since January - after the CEO forecast several openings a month for H2 2026. esportsadvocate.net/2026/08/…

M80 has acquired the Boston Breach and will compete as @M80Boston. The seller was Oxygen CDL, LLC; terms are confidential. It enters a CDL that has ended its $500K guaranteed team revenue, leaving clubs on merch sales alone. esportsadvocate.net/2026/08/…

Organizations took $68.6M out of the 2026 Esports World Cup. Its $30M Club Championship reached 24 of them. Ranked by money actually won rather than club points, seven of those 24 were out-earned by clubs the pool paid nothing. esportsadvocate.net/2026/08/…

2XKO's cosmetics revenue share funded the largest prize pool at Evo 2026: $135K, ahead of Street Fighter 6 and Tekken 8 on half their entrants. Riot has now switched it off. TOs keep prizing through November, then get guidelines instead of a budget. esportsadvocate.net/2026/08/…

MBC will carry the LCK Finals on South Korean terrestrial TV through 2027, a year after its debut drew a 0.4% household rating. The league's Korean-language live rights sit elsewhere: Naver and SOOP hold them exclusively through 2030. Terms undisclosed. esportsadvocate.net/2026/08/…

Enthusiast Gaming reported a fourth straight profitable quarter on Aug. 12. The same day it filed statements showing C$45M of secured debt in default, cash that cannot fund 12 months of operations, and a market cap less than a fifth of the debt above it. esportsadvocate.net/2026/08/…

The Esports Foundation postponed the inaugural Esports Nations Cup to November 2027 - weeks after teams qualified for nine titles, adidas signed on to outfit them, and France unveiled its jersey. Riyadh keeps the event and loses a year. esportsadvocate.net/2026/08/…

South Korea has proposed scrapping both of its esports tax credits on Dec. 31 - the year before it hosts Worlds again. KeSPA's own research says neither could pay out: organizers are foreign branches, and clubs have no taxable income to offset. esportsadvocate.net/2026/08/…

Motorsport Games booked $36,277 in esports revenue last quarter, its first since 2023, and spent $42,139 to earn it. The Le Mans Virtual Series has now been promised in three consecutive August filings. esportsadvocate.net/2026/08/…

GameSquare has pledged 11,320 ETH - about three-quarters of its holdings - against $12.1M in short-term loans, its Q2 filing shows. Collateral coverage was 147% at June 30; the margin call sits at 130%. Stockholders approved a reverse split the same day. esportsadvocate.net/2026/08/…

GameSquare posted Q2 revenue of $18.5 million, up 137%, and a second-quarter record adjusted EBITDA. The stock sits at $0.39. It is selling its Ethereum treasury to buy back shares, and stockholders vote Thursday on a reverse split of up to 1-for-8. esportsadvocate.net/2026/08/…

marqed agency will run a 3,000-square-meter area at gamescom 2026 with SK Gaming, Deutsche Telekom, and REWE. Filed shareholder lists show it is wholly owned by a holding company whose three shareholders ran Freaks 4U Gaming, now insolvent. esportsadvocate.net/2026/08/…