How do you get people to engage on a topic that makes them uncomfortable?
Change how they think about it.
On Message Received, David Gaylord, Co-Founder & CEO of Bushbalm, shares how he built a brand voice in a category where conversations don't exist.
Spotify & Apple Podcasts
The most intentional content plans aren't about what gets the most likes. They're about what moves the brand forward.
On Message Received, David Gaylord, Co-Founder & CEO of Bushbalm, shares how he evaluates content through engagement & brand impact.
Spotify & Apple Podcasts.
Brand isn’t what you design, it’s what people believe and how you’re understood.
On Message Received, Lindsey Fair breaks down the difference between brand and branding — and why leaders must understand perception before launching campaigns.
Listen on Spotify & Apple Podcasts.
Launching a brand refresh or campaign? Have you checked what your audience thinks?
On Message Received, Lindsey Fair, VP of Marketing & Bayview Impact at Invest Ottawa, speaks on why social listening & benchmarks are core to brand strategy.
Listen on Spotify & Apple Podcasts.
People don’t leave because of your logo. They leave when experience doesn’t match the promise.
Lindsey Fair, VP of Marketing, Communications and Bayview Impact at Invest Ottawa, says the fix isn’t cosmetic. It’s operational.
Find Message Received on Spotify & Apple Podcasts.
The best communication solves more than one issue at a time.
Clearer language can completely change how a message is received.
On Message Received, Meggan Van Harten shares why small wording choices can improve both understanding and impact.
Listen on Spotify & Apple Podcasts.
The problem with most guidelines is that they tell you what to do, not why.
In Episode 2 of Message Received, Meggan Van Harten explains how Design de Plume’s Indigenous Communications Toolkit turns understanding into real action.
Listen on Spotify & Apple Podcasts.
Good work doesn’t start with output. It starts with trust.
Episode 2 of Message Received is live with Meggan Van Harten, Co-CEO of Design de Plume, on why meaningful change has to move at the speed of trust.
Listen on Spotify, Apple Podcasts & Amazon Music.
Most people have something to say. What stops them is worrying about what others will think.
On Message Received, Jennifer Stewart explains why building trust isn't about being perfect. It's about showing up over time.
Find it on Spotify, Apple Podcasts and Amazon Music.
