Hi everyone, Sync Summit events - 68 speakers, LA, NYC and online - more at syncsummit.com/events

🎧 MUSIC LISTENING PARTY, PART II We’re doing it again. Today, Monday at 1 PM ET, join Michelè Vice-Maslin and me for another live Sync Café Music Listening Party. 🎵 Bring a song 👂 We’ll listen live 💬 Talk about the music 🔥 Get feedback 🤝 Meet the Sync Café community We’ll play one track per person and keep it moving so we can hear from as many people as possible. First come, first served—so get there early if you want your music heard. 📅 Today, Monday, August 31 ⏰ 1 PM ET 🔗 syncsummit.com/synccafesucce… Your song. Our ears. Great conversation. #SyncCafe #MusicListeningParty #SyncLicensing #MusicSupervision #Songwriters #MusicIndustry #SyncSummit

🎧 TODAY AT 3 PM ET: WHAT UP PITCHES LISTENING SESSION Join us today for a live Sync Summit Listening Session with What Up Pitches. Bring your music, listen in, and get a better sense of what experienced sync professionals are responding to right now. This is a chance to hear music in context, learn from the conversation, and connect directly with the sync community. 🗓 Today ⏰ 3 PM ET 🎶 Featuring What Up Pitches 🔗 syncsummit.com/wup829/ Come listen. Come learn. And bring your best music. #SyncSummit #WhatUpPitches #ListeningSession #SyncLicensing #MusicSupervision #MusicIndustry #Songwriters #Artists

🎧 TODAY: SYNC CAFÉ MUSIC LISTENING PARTY — 11:15 AM ET Today at the special time of 11:15 AM ET, I’ll be joined by Emmy Award-winning songwriter Michelè Vice-Maslin for a live Sync Café Music Listening Party. Bring a song and join us at syncsummit.com/synccafesucce… We’ll listen to one track from each person, talk about the music, share feedback and keep things moving so we can hear from as many people as possible. 🎶 One song per person 🎶 First come, first served 🎶 Live feedback and conversation 🎶 Today at 11:15 AM ET If you want your song heard, get there early. Come hang out with Michelè, me and the Sync community — and bring a track. #SyncCafe #SyncSummit #MusicListeningParty #SyncLicensing #MusicSupervision #Songwriters #IndependentArtists #MusicIndustry

Tomorrow at 1PM ET on the Sync Café: How do you actually get in front of the people who make sync decisions? I’ll be joined by Emmy-winning producer Michelè Vice-Maslin for a practical conversation about the tips, tools and strategies you can use to identify, research and make meaningful contact with music supervisors, agencies, brands, production companies and other sync decision makers. We’ll talk about what works, what doesn’t, where to look, how to approach people — and how to avoid becoming just another ignored pitch in someone’s inbox. 📅 Monday, August 24 ⏰ 1PM ET ☕ Free Sync Café Join us: syncsummit.com/synccafesucce… #SyncLicensing #MusicSupervision #SyncMusic #MusicBusiness #MusicIndustry #Songwriters #MusicProducers #SyncSummit

Want to get your music in front of the people who actually make sync decisions? Join us for the next Sync Café on Monday, August 24 at 1PM ET for a practical conversation about tips, tools and strategies for making contact with sync decision makers. We’ll talk about how to identify the right people, how to approach them, what tools can help you find and organize contacts, and how to build relationships without becoming just another unwanted pitch in someone’s inbox. If you’re an artist, songwriter, producer, publisher, label, manager or sync rep trying to create more opportunities for your music, this session is for you. 📅 Monday, August 24 ⏰ 1PM ET ☕ Sync Café Sign up: syncsummit.com/synccafesucce… #SyncLicensing #MusicSupervision #SyncMusic #MusicBusiness #MusicIndustry #Songwriters #IndependentArtists #MusicPublishing #SyncSummit

I’ve been thinking about this piece for a long time. How did Korea build the world’s most successful pop machine? The answer is much bigger than choreography, fashion, fandom or social media. K-Pop’s rise came from a combination of crisis-driven reinvention, export necessity, long-term investment, global artist development, international production networks, fan-community economics and a business model that treats artists as scalable intellectual property. In this new eight-part series, I break down the system behind K-Pop’s global success — from the collapse of Korea’s traditional record business to BoA, BIGBANG, G-Dragon, BTS, BLACKPINK, global songwriting networks, fandom, AI and the practical lessons artists, managers and labels everywhere can apply. I also look at an argument I haven’t seen explored enough: while Western labels reduced their focus on boy and girl groups, Korea modernized the format for the global superfan era. And importantly, I ask what happens next as AI enters a system that was already highly optimized for localization, content, data and international scale. The full article is live now: syncsummit.com/kpop/ I’d genuinely love to hear where you agree, disagree, or think I missed something. #KPop #MusicIndustry #MusicBusiness #AI #ArtistDevelopment #GlobalMusic #MusicTech #SyncSummit #Korea

TODAY at 1PM ET: Cyanite CEO Markus Schwarzler joins the SyncTech Café. How is AI changing the way we describe, search for and ultimately discover music? Today I’ll be joined by Markus Schwarzler, CEO of Cyanite, for a conversation about music AI, metadata, search and the future of music discovery. We’ll talk about how AI can help analyze and organize music, improve metadata, make catalogs more searchable and help people find the right track faster — especially in sync and other professional music workflows. If you work with music, metadata, licensing, catalogs or discovery, this should be a very useful conversation. ☕ TODAY — Monday, August 17 ⏰ 1PM ET 🎟️ FREE to join syncsummit.com/synccafesucce… #SyncTech #SyncCafe #SyncSummit #Cyanite #MusicAI #MusicMetadata #MusicDiscovery #SyncLicensing #MusicTech

If a music supervisor can’t find your music, it doesn’t matter how good it is. That’s why metadata matters. Today at 1PM ET, the Sync Café is taking a practical look at the tools artists, composers, publishers, labels, libraries and sync companies can use to improve the effectiveness and accuracy of their metadata. We’ll talk about ways to better describe music, improve consistency, identify missing information, enhance discoverability and make catalogs more useful to the people actually searching for music for advertising, film, television, brands and other media. Because good metadata isn’t just administration. It’s part of your sales infrastructure. Better data means better search. Better search means better matches. And better matches create more opportunities for your music to get heard and used. Join us TODAY — Friday, August 14 at 1PM ET. The Sync Café is free. syncsummit.com/cafehq/

Metadata can be the difference between getting heard and getting ignored. This Friday at the Sync Café, we’re taking a practical look at tools you can use to improve, enhance and verify your music metadata — so your tracks are easier to find, easier to understand and easier for music supervisors and other decision makers to use. We’ll talk about ways to strengthen descriptive metadata, improve accuracy, organize your catalog and make your music more discoverable when someone is actually looking for it. Friday, August 14 1PM ET FREE to attend ☕ Join us at: syncsummit.com/cafehq/ #SyncLicensing #MusicMetadata #MusicSupervision #MusicBusiness #SyncSummit #SyncCafe #MusicLicensing #MusicForMedia

Happening TODAY at 1PM ET Join me for SyncTech Café with Alisha Outridge, Founder of Byte & Chord and former CTO/CPO of TuneCore. Alisha is a coder and technology leader who has built tech for Meta, iHeart and AOL, and today’s conversation will focus on practical tech you can use right now to make your sync practice more efficient and effective. If you work in sync, publishing, supervision, music tech, licensing, artist development or rights, this is going to be a useful conversation focused on real tools, real workflows and real-world efficiency. Today • 1PM ET Register free: syncsummit.com/synccafesignu… #SyncTech #SyncCafe #MusicTech #SyncLicensing #MusicSupervision #MusicBusiness #AI #ArtificialIntelligence #SyncSummit

Tech should make your sync practice easier — not more complicated. Today on SyncTech Café, I’m joined by Alisha Outridge, Founder of Byte & Chord and former CTO/CPO of TuneCore, for a practical conversation about the technology you can actually use right now to work smarter in sync. Alisha is a coder and technology leader who has built products and platforms for Meta, iHeart, AOL and TuneCore, so this won’t be a conversation about vague predictions or distant possibilities. We’re going to talk about practical tools and workflows that can help you: • Find and organize information faster • Improve your music and metadata workflows • Reduce repetitive administrative work • Make better use of AI and automation • Build a more efficient and effective sync practice If you work in music supervision, licensing, publishing, labels, libraries, sync representation — or you simply want to understand how technology can improve the way you work — join us. SyncTech Café — Monday, August 10 Sign up free: syncsummit.com/synccafesignu… #SyncTech #SyncCafe #SyncLicensing #MusicSupervision #MusicTech #MusicBusiness #ArtificialIntelligence #AI #MusicIndustry #SyncSummit

**Who owns the music? Who can clear it? And, ultimately, who gets paid?** Those questions sound simple. In practice, they can get complicated very quickly — especially when music crosses borders. Today at **1PM ET**, I’ll be joined at the **Sync Café** by **Marek Hojda, Director, Music Export Poland**, for a practical discussion about **music rights, clearances, royalties, metadata and getting paid**. We’ll look at how rights work internationally, some of the common problems artists and rights holders encounter, what happens when information is incomplete or incorrect, and what creators, publishers, labels and managers can do to better protect their work and their revenue. And as always with the Sync Café, this isn’t intended to be a lecture. It’s a conversation. Bring your questions. Join the discussion. Meet some other people working across music and sync. **Today — Friday, August 7 1PM ET Online + Free** Register here: syncsummit.com/cafehq/ #SyncSummit #SyncCafe #MusicRights #SyncLicensing #MusicPublishing #Royalties #Metadata #MusicBusiness

A great track is only part of the equation. For music to be licensed and used effectively in sync, it also needs accurate metadata, clear rights information, proper clearance, and a reliable path for payment. This Friday at 1 PM ET, I’ll be joined on Sync Café by Marek Hodja, Director of Music Export Poland for a conversation about metadata, music rights, clearance, and getting paid. We’ll talk about: - why metadata matters in sync - how rights and clearance affect licensability - what music users and decision makers need - how creators and rights holders can improve usability and payment flow If you work in sync, publishing, rights, licensing, supervision, or music tech, this should be a useful discussion. Friday, August 7 at 1 PM ET Register: syncsummit.com/cafehq/

Great music is only useful for sync when the people licensing it can understand it, clear it and use it. This Friday’s Sync Café is all about the information and rights that make music truly licensable: Metadata. Music rights. Clearance. We’ll look at what sync decision makers need to know before they can place a track—and the common gaps that can cause strong music to be overlooked, delayed or rejected. Join us for a practical conversation about making your music easier to find, evaluate, clear and license. Friday, August 7 1 PM ET Free to attend Register: syncsummit.com/cafehq/ #SyncCafe #SyncLicensing #MusicMetadata #MusicRights #MusicClearance #MusicSupervision #MusicPublishing #SyncSummit

SyncTech Mondays starts today @ 1PM. Join us for the first free SyncTech Mondays Sync Café on Monday, August 3 at 1PM ET, featuring Trevor Hinesley, Founder and CTO of Soundstripe. We’ll talk about the technology reshaping music for media, how Soundstripe has evolved, what Trevor sees coming next—and what these changes mean for creators, rights holders and the wider sync industry. The conversation is live, informal and completely free. Register now: syncsummit.com/synccafesignu… #SyncSummit #SyncCafe #SyncTechMondays #MusicTechnology #MusicBusiness #MusicLicensing #SyncLicensing #Soundstripe #MusicForMedia

SyncTech Mondays starts this Monday. Join us for the first free SyncTech Mondays Sync Café on Monday, August 3 at 1PM ET, featuring Trevor Hinesley, Founder and CTO of Soundstripe. We’ll talk about the technology reshaping music for media, how Soundstripe has evolved, what Trevor sees coming next—and what these changes mean for creators, rights holders and the wider sync industry. The conversation is live, informal and completely free. Register now: syncsummit.com/synccafesignu… #SyncSummit #SyncCafe #SyncTechMondays #MusicTechnology #MusicBusiness #MusicLicensing #SyncLicensing #Soundstripe #MusicForMedia

GEMA vs. Suno: a major defeat for generative AI in Germany. The Munich Regional Court has ruled against Suno, finding copyright violations connected to both the training of its AI model and the generation of songs resembling protected works. The ruling sends a clear message: the use of copyrighted music to train commercial AI systems is not automatically free, and rights holders must be licensed and compensated. For artists, composers and rights holders, this is a significant step. For anyone working in sync, it is also a warning: music created or processed through legally questionable generative AI systems may carry serious clearance and litigation risks. Generative AI is not going away. The real question is whether the industry can build a licensing and remuneration model that works for creators, rights holders and AI companies alike. Read my full analysis at this link: syncsummit.com/ggs/ #GEMA #Suno #GenerativeAI #AIMusic #Copyright #MusicRights #SyncLicensing #MusicIndustry #ArtificialIntelligence #MusicBusiness

The Sync Café is back tomorrow. ☕🎶 Join us Friday, July 31 at 1PM ET for a live Metadata Listening Party. We’ll listen to your music, discuss what we hear and help you develop stronger descriptive metadata around mood, genre, instrumentation, themes, energy and potential uses. I’ll be hosting the session with Emmy-winning hit producer Michelé Vice-Maslin, who will bring her experience as a songwriter, producer and sync creator to the conversation. Bring a song. Get honest feedback. Leave with better language to describe, position and pitch your music. Friday, July 31 | 1PM ET | Online Register here: syncsummit.com/cafehq/ #SyncCafe #MusicMetadata #MusicSupervision #SyncLicensing #MusicIndustry #Songwriters #MusicProducers #SyncSummit

The Sync Café is returning. We originally launched the Café in March 2020 as a five-day-a-week online gathering place for the music and media community. Over the next several years, it became a space for hundreds of interviews, discussions, listening sessions, tutorials and informal conversations. Starting Friday, July 31 at 1PM ET, the Sync Café returns with a new twice-weekly schedule: Mondays will focus on technology, including AI, metadata, rights, platforms, workflows and the tools changing music and media. Fridays will explore music, sync, careers, industry issues and the broader subjects affecting our community. The format may be evolving, but the purpose remains the same: bringing people together to exchange ideas, build relationships and learn from one another. The Sync Café is where the sync community meets between the Summits. Join us here: syncsummit.com/cafehq/ #SyncCafe #SyncSummit #MusicBusiness #MusicSupervision #SyncLicensing #MusicTechnology