@Swoop

AI-Generated Digital Audiences to Enable Precision DTC and HCP Healthcare Marketing that Results in Improved Patient Outcomes

 Cambridge, MA
swoop.com
Joined February 2017
  • Tweets120
  • Following0
  • Followers204
19Media
Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy hubs.ly/Q01RMP1g0
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TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing hubs.ly/Q01DMwSH0

TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

The integration with TI Health elevates Swoop’s ability to reach, target and engage HCPs, enabling a better solution for healthcare marketers.

swoop.com
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A New Measure of Success in 2023: Leveraging Audience as Currency hubs.ly/Q01yk3cL0

A New Measure of Success in 2023: Leveraging Audience as Currency

Health marketers can no longer prioritize vanity metrics to indicate campaign success and should instead use RWD to elevate script lift.

swoop.com
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One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data hubs.ly/Q01wSGbp0

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M's Media Summit

swoop.com
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Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign hubs.ly/Q01sSzFR0
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How Data Driven Linear Unifies TV Planning, Activation and Measurement hubs.ly/Q01qKJ_b0

How Data Driven Linear Unifies TV Planning, Activation and Measurement

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising.

swoop.com
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Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix hubs.ly/Q01mMhnj0

Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the...

Swoop's partnerships with Westwood One and Nielsen enable insight into patient behavior, better planning and greater reach over AM/FM radio.

swoop.com
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen hubs.ly/Q01mjH_p0

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

swoop.com
Does your healthcare data provider integrate with Nielsen? Learn how #SwoopIsChangingAllThis bit.ly/3BkQVtw
"What we are doing is coming up with new techniques that, looking at the health data, lets us determine how likely it is that someone has a specific condition,"- @Swoop CEO Ron Elwell Learn how #SwoopIsChangingAllThis #AI #healthcaremarketing bit.ly/3RFfmIR
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Google won’t go cookieless until 2024... Learn from @Swoop's own Katie Carr why that doesn't affect #healthcare marketers who use #realworlddata. #SwoopIsChangingAllThis bit.ly/3RRYAFZ

Google won’t go cookieless until 2024 — here’s why that doesn’t affect marketers who use real world...

Having originally slated the launch for this year and then pushing to 2023, the latest announcement gives the tech giant more time to address user, advertiser and publisher needs.

mmm-online.com
Optimizing Media Around a Custom Audience Results in 60-90% Script Lift hubs.ly/Q01j8vJD0
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting hubs.ly/Q01hhd4F0

Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting

Swoop’s Chief Revenue Officer and Marketing Director discusses how to successfully reach a targeted audience using privacy-safe real world data.

swoop.com
Connecting Brands with Patients: The New Standard for Precision Targeting hubs.ly/Q01ghW9L0

Connecting Brands with Patients: The New Standard for Precision Targeting

Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.

swoop.com
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Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio hubs.ly/Q01f_7Mz0

Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio

Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across iHeartMedia’s industry-leading broadcast radio ecosystem.

swoop.com
MM&M’s Healthcare Marketers Survey Indicates Budgets are Down – Here’s How to Maximize Spend and Maintain Privacy-Safety hubs.ly/Q015CBVg0
Google’s Android Announcement Compels Health Marketers to Harness the Superior Performance of Real World Data hubs.ly/Q014RF1B0

Android Announcement Compels Health Marketers to Use RWD

Google will end app tracking on Android, negatively impacting marketing – health marketers can avoid this with real world data, a privacy-safe solution.

swoop.com
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers; It’s Time To Move On With Privacy-Safe Real World Data hubs.ly/Q013rP-90

Google’s Latest Cookie-Less Solution Falls Short for Health Marketers

Google has changed its plan on cookies yet again, however, health marketers who adopt offline RWD-based patient segments will not be affected.

swoop.com
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The Time is Now: Apple’s IOS Update Compels Health Marketers to Adopt Privacy Safe, AI-Generated Digital Audiences hubs.ly/Q013lD_f0
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Is There Life for Health Marketers After Facebook? Evolving from Interest-Based Targeting to Condition Specific Segments hubs.ly/Q013gvmQ0

Is There Life for Health Marketers After Facebook?

Facebook has sunsetted targeting for sensitive conditions; health marketers who rely on privacy-safe RWD segments are unaffected by this change.

swoop.com
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