We do video. 3x Inc. 5000.
Orlando, FL
Joined February 2015
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Sweet Fish retweeted
How to fail at marketing:
1. Hire creators
2. Tell them what to do
The sad truth? Most B2B brands do this:
"We love your style! But for this campaign, we'll need you to..."
→ Meet these requirements
→ Fit our guidelines
→ Stay 'on brand'
The result? ❌ Commodity content
Sweet Fish retweeted
Episode 001 of #ChiefEvangelist features @randyfrisch, Co-Founder of @Uberflip.
He shares how and why he made the transition from CMO to Chief Evangelist.
See 10 video highlights here: youtube.com/playlist?list=PL…
Sweet Fish retweeted
Check out our newest show, Owned
Join our Founder and CEO, @akennada and @jamescarbary, Founder of @sweetfishmedia, as they take on consumer brands and translate their strategies into tactical B2B takeaways.
Watch + subscribe: lnkd.in/gnVDxHn3
#b2b #contentcreator
Sweet Fish retweeted
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs buff.ly/3wb0JEB #linkedin #EmployeeExperience
Sweet Fish retweeted
#RaganDisney kicking off with workshops talking podcasting & social audio..
@jamescarbary of @SweetFishMedia
@Timmy_Bauer kicking things off..
Sweet Fish retweeted
A lot of podcast interviews suck.
Why? Because a good conversation is NOT the same as a good interview.
Don't let your #podcasting journey go from booking your dream guest to botching your first question. Be specific with what you're asking, and cut the small talk. #PM22
Sweet Fish retweeted
Coming out of the branded podcasting session at @PodcastMovement, it's important to remember that you have to nail a show's PREMISE and INTRO if you want your show (branded or not) to succeed. More info in my video for @SweetFishMedia #PM22
Sweet Fish retweeted
Something to keep in mind as @PodcastMovement kicks off: does your podcast have a clear structure? Because that's something you almost certainly need to ensure success. #PM22 #podcasttips
Sweet Fish retweeted
"You can be great at anything, but you can't be great at everything" - great advice from @inboundermarketer #CMO of @ActiveCampaign to @SweetFishMedia sprou.tt/1A5F9drBGzW
Sweet Fish retweeted
Let's talk about WHY I'm going to be tweeting about #podcasting all week.
It turns out it's the BEST way to build affinity (especially for brands; I've recently been working on #B2B shows). I explain how in some videos from @SweetFishMedia. Here's one of them! #PM22
I hope you're ready for me to tweet nonstop about #podcasting this week, because I'm gonna be at @PodcastMovement. And live tweeting is how I roll #PM22
Sweet Fish retweeted
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs bit.ly/3SYVCkr #linkedin #EmployeeExperience
It's not too late to get into #podcasting! Learn why from our Director of Podcast Production @ProducerCody 🎙️ #podcasttips #contentstrategy
Sweet Fish retweeted
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs bit.ly/3AtxdfT #linkedin #EmployeeExperience
Regardless of how you define pipeline, there's a proven way to create it:
👉 Long-form content that makes your ideal buyer feel like they have an unfair advantage in their market because they consumed it.
#podcasting #b2bmarketing #contentmarketing
You need 2 things to produce your market's favorite show:
1) A resonant point of view (preferably a few of them)
2) Consistent market input
What's your show's POV?
#podcasting #b2bmarketing #affinity
What sets your show apart from the sea of other podcasts about your niche?
You don't accidentally stumble into a great premise. You have to thoughtfully and intentionally engineer it.
Check out this video to learn more!
#podcasting #storytelling #b2bmarketing
Ten years from now, every business will have a podcast.
Will you be ahead of the game?
#podcasting #podcasttips #b2bbrand
Sweet Fish retweeted
TOP OF FUNNEL CONTENT:
Create a podcast with your ideal customers.
The right content strategist will help you identify the angle, select ideal guests, determine the format, and craft a pitch that guests will accept. Podcasts can open new doors and are great for repurposing.