Full-Service Influencer Marketing Agency 🎯 High-engagement campaigns & digital advertising 📈 Guaranteed, measurable results 💃 Women-owned, women-run agency
Joined April 2011
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Check out the latest article in my newsletter: ❗This just in: your face, smiling 😃 linkedin.com/pulse/just-your… via @LinkedIn
Check out the latest article in my newsletter: Outlandish Idea: What if You Partnered with Humans 👤Instead of Robots? 🤖 linkedin.com/pulse/outlandis… via @LinkedIn
Check out the latest article in my newsletter: Optimize Your Influencer Budget with Massive Sway: More Content, Less $$$ linkedin.com/pulse/optimize-… via @LinkedIn
Check out the latest article in my newsletter: 📣 Our influencer network just got bigger 💪 and brighter💡✨ linkedin.com/pulse/our-influ… via @LinkedIn
Check out the latest article in my newsletter: Why You Need the Hidden Magic 💫 of Hyperlocal Influencer Campaigns linkedin.com/pulse/why-you-n… via @LinkedIn
Sway Group Twitter has moved! You can now follow our CEO @danielle_sway on Twitter to keep up to date on influencer marketing news, trends and more! #influencermarketing
File under offbeat brand/creator collabs: Denny’s has a new “Social Stars Influenced Menu” that includes a “Yes, We Pecan!” shake. Innnnteresting.
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A quickie reminder that episode 8 of my Art of Sway podcast with @Chookooloonks is so, so good. This one is all about authenticity, activism, personal boundaries & much more! Download and listen now!
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Check out TikTok Academy! *So* much to learn, you’ll be an expert in … well, eventually, probably! (Or you could partner with an expert agency who already understands TikTok inside & out)
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On this recent Art of Sway episode: marketing reporter @notnotphoebe joins the pod to talk all things influence. (Standout moment: the surprising link between Tumblr and Elon Musk!)
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We chatted with Lyft strategist Stephanie Ramirez (@stephrtweets) in our recent Art of Sway episode, don’t miss this important conversation on letting culture lead the way with DE&I-focused outreach.
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*movie trailer voice* In a world where everything seems controversial … we can all come together & agree that tiny hedgehogs are ADORBS. Pet influencers = your next feel-good marketing move.
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Very excited to share our successful TikTok campaign work for @EvercareLint! Views & engagement = the stuff brand marketers dream of.
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We thought it was the Wrecking Ball video until we turned up the audio 💀 Happy Halloween, everyone!
This was our best #Halloween I made NO sense unless I was standing right by him singing the theme tune.
In our latest Art of Sway episode with guest Stephanie Ramirez (@stephrtweets), we dig into why brands need to understand that each social platform is its own beast — bundling strategies doesn’t always work.
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Not sure how to stay in compliance with influencer marketing ad disclosure guidelines from the FTC? We’ve got the breakdown, including language to avoid at all costs.
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We share tricks from Patagonia’s purposeful marketing book with filmmaker @joshbonesmurphy on this Art of Sway episode:
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Our latest Art of Sway 🎙️episode is live, with guest Stephanie Ramirez (@stephrtweets)! Expect to learn which metrics TRULY matter in social media marketing, and how to drive community with brand outreach.
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Does this stat surprise you, or reinforce what you already suspected? Over HALF of all content creators are monetizing their efforts.
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We loved seeing our CEO @danielle_sway join @TVAshleigh on @NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks of celebrity partnerships and what happens when they go off the rails.
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