Aston Martin’s F1 operation has grown dramatically under Lawrence Stroll, but so have its losses, debt and costs. With no wins since the rebrand and 2026 shaping up as its worst season yet, has the ambitious five-year plan delivered? The ‘Other’ Aston Martin: Same Name, Similar Results.
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New SSO Report - In Search of Magic ssoreport.com/magic comments?
“Something unusual happened at Volkswagen’s Supervisory Board meeting on Thursday. Everybody won.”
Volkswagen's Future Plan 2030: Everyone Saves Face
Read the complete report here: ssoreport.com/vw-face
#SSOReport #Volkswagen #VolkswagenAG #OliverBlume
“While Blume and his team have finally proposed a plan that tackles the core issues, getting approval is going to be messy at best.”
Volkswagen: Blume's Road to Doom?
Read the complete report here: ssoreport.com/vw-blume
#SSOReport #Volkswagen #VolkswagenAG #OliverBlume
“The room for error is tiny. On the positive side, Morgan’s brand strength, customer loyalty, and newfound pricing power do give it opportunities.”
A Look at Morgan: 2025 Results
LI: Read the complete report here: ssoreport.com/morgan-2025-re…
#SSOReport #Morgan #MorganCars #MorganMotorCompany
“We covered a bit over 600 miles in our three-and-a-bit days on the road. The trip just reinforced the brilliance of the F12 and why it is a near-perfect GT.”
Ferrari F12 Road Trip: Destination Freedom, Maine.
Read the complete trip report here: ssoreport.com/f12-maine
#SSOReport #Ferrari #Ferrari812 #RoadTrip #Maine
“It not only survived the drama of the Luce launch but also sold out the 12Cilindri Manuale almost instantly and continued to extend the order book.”
Ferrari’s Q2 2026 Results.
Read the full report here: ssoreport.com/ferrari-q2-202…
#SSOReport #Ferrari #FerrariLuce #FinancialAnalysis
“The Leiters era is off to a promising start. He has moved quickly to address a number of critical issues and can point to some early success to support his vision.”
Porsche first-half 2026 results.
Read the full report here: ssoreport.com/porsche-1st-ha…
#SSOReport #Porsche #Porsche911 #FinancialAnalysis
Aston Martin says H1 2026 delivered a “material financial improvement”, but the numbers still raise big questions. Valhalla is propping things up, debt concerns remain, and Lawrence Stroll skipped the results call yet again. Surviving for now, but only just.
Read more here: ssoreport.com/aston-martin-1…
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Bentley and Lamborghini’s first half-year results for 2026 aren’t looking good. Bentley is in need for a portfolio reset, while Lamborghini needs to grow in profits without relying on special editions.
Read more here: ssoreport.com/bentley-lambor…
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After two years of searching, we are welcoming this 2002 Maserati Spyder into the SSO fleet. Boasting a six-speed manual and just under 31,000 miles, this is one to keep an eye on.
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I recently put the Ferrari Purosangue through its paces on my usual Californian test route to see if it delivers sports car thrills rather than being just another performance SUV.
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New V8 Italian spyder joins the fleet soon. De Tomaso’s P72 hits a hurdle, CEOs dodge the real questions, we’re skipping Monterey for The Bridge, and our sailboat is heading to a new owner.
Read more here: ssoreport.com/round-up-july-…
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BMW, Mercedes-Benz and Volkswagen are unlikely to regain lost Chinese sales. Instead, they should retreat to profitable niches, restructure accordingly and prioritise long-term profitability.
Read more here: ssoreport.com/art-of-war
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Morgan impressed with the Midsummer Coupé, Porsche emerged stronger after facing its issues, BMW’s struggles continue amid China risks, and Aston Martin’s turnaround plans sounded oddly familiar.
Read more here: ssoreport.com/thoughts-end-j…
#ssoreport
So far 70% of the ratings are 5 star on Amazon for The Washington Decree. 1st draft of the sequel, The Washington Reckoning is done and it will be out later this year. amazon.com/Washington-Decree…
🤖 Made with AI
At the FT Future of the Car Summit, Lamborghini CEO Stephan Winkelmann was polished and assured. Yet Lamborghini’s EV retreat hints its supercar credentials may be less secure than Ferrari’s.
Read more here: ssoreport.com/lambo-ceo-ft-i…
#ssoreport
After four years, it’s time to say goodbye to our McLaren 765LT Spider. Wild in reputation, brilliant in reality. Reliable, thrilling and unforgettable. One we’ll truly miss.
Read more here: ssoreport.com/end-of-term-mc…
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At the FT Future of the Car Summit, Kana Inagaki interviewed Rolls-Royce CEO Chris Brownridge. Swap “Rolls-Royce” for “Hermès” in parts and it still works — but does it boost profits?
Read more here: ssoreport.com/a-look-at-roll…
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I’ve quietly followed Morgan for years, so visiting the factory in Malvern felt long overdue. There’s something brilliant about a company still building traditional English sports cars in 2026.
Read more here: ssoreport.com/morgan-motors
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