Customer and user research, focussing on #plainlanguage and the older market.
Sydney
Joined March 2012
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Well-briefed Execs on 6 figure salaries want #focusgroup respondents on $100 to be innovative on the spot? Don't make me laugh. The role of a focus group is to provide a place where people can talk about *your* topic in *their* own words. #newmr #amsrs #mrx
#MarketResearch has lots of shiny new techniques (implicit, neuro, etc.) but the #focusgroup is still relevant. A great moderator can do wonders to unearth new & compelling insights. #mrx #newmr cc @lennyism @LoveStats vox.com/the-goods/2019/1/22/…
One in three have no concerns about travel. Others are Ok to travel with some cautions. Interesting. From Ed Bell at #Ilex
Our latest bellbird newsletter - how has the pandemic affected retirement expectations and experiences:
tinyurl.com/yywppxun
Completely agree. No need for ice-breakers when there is no ice
Risk minimisation when interviewing via online video software - researchnewslive.com.au/2020…
Listening to the recording of a conference presentation, the speaker (I won't name) said the true test of an insight is 'does your mum get it?'If not, you made it too complicated apparently. I am a mum, perfectly capable of understanding complex things, soon to be ex-customer.
Susan Bell retweeted
Skills for the future - become a Qualified Professional Researcher. Meet our latest QPRs researchsociety.com.au/news/… to our latest QPR accredited members Tommy Chau, Dr Uwana Evers, Elizabeth Shu, Samantha Skalak, Jaclyn Thorne and Garrett Tyler-Parker.
Susan Bell retweeted
Best Practices in Survey Research - WEBINAR 25 August. Register here: researchsociety.com.au/event… #research #insights #analytics
Susan Bell retweeted
The importance of Fundamental qual & quant skills was emphasised by Mark Ritson at our conference yesterday. The Research Society is running Fundamental Qual & Quant LIVE Zoom training 7-10 Sept 2020. Register now for Quant researchsociety.com.au/event… & Qual researchsociety.com.au/event…
I have been featured by #HerBusiness and will be interviewed by @SuziDafnis on Monday August 3rd, 11am Sydney time
linkedin.com/posts/susan-bel…
A Heads Up: I will be speaking about #sensemaking & plant-based foods at the APAC #QUAL360 virtual conference in September. apac.qual360.com/ #mrx
Excited to be presenting a webinar on sensemaking at 4pm tomorrow via The Reasearch Society. Register now to attend and learn (amoungst other things) how to identify the type of project that suits a sensemaking approach ow.ly/oYNu50A7GMD
#mrx #sensemaking @amsrs_au
Apart from listening to my fellow speakers you also get to hear me present at 1 o'clock in the morning my time. Has to be a first.
Tomorrow - join #qualitative leaders like Edward Appleton of @hpyThink, for our "Future of Qualitative Workshop"! Gain Advance Points through presentations, Q&A, and small group discussions - don't miss your chance!qrca.org/event/global-worksh…
Oh yes @Edward04. Happy to be the keyboard 🎤🎹. Looking forward to it!
Am honoured to be a rear-guard part of this gig, @herdmeister fronting up on lead vocals. Maybe @SueBellResearch is keyboard and @SiamackSalari on bass? Leaves drums for me ;)
I will be speaking about how we can use our experiences of a confusing and difficult event (you know the one I mean) to change how we interview. It is based on #sensemaking
We are excited to announce a brand new workshop: "The Future of Qualitative"! Join us on May 28 from 9am – Noon CT hear from prominent voices in #qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. qrca.org/event/global-worksh…
Visit our website for more information on our services: sbresearch.com.au/ #mrx #qual #qualresearch #qualitativeresearch #focusgroups #sensemaking
Visit our website for more information on our services: sbresearch.com.au/ #mrx #qual #qualresearch #qualitativeresearch #focusgroups #sensemaking
It's interesting to examine how #rituals change and evolve as we navigate isolation for extended periods of time. This article was written by our assistant Heather, detailing how everyday rituals are helping her in these very abnormal times. ow.ly/M6KA50zkUao #mrx
Susan Bell retweeted
My latest blogpost has just been posted. I argue that we just have to confront our obsessions with privacy when dealing with Covid-19 if we are going to move forward at this time and decide what really matters to us right now.
blogs.ucl.ac.uk/assa/2020/04…
