We will be refusing to advertise on this app for the foreseeable future.
So what, @elonmusk ?
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We delivered a bit of training for a client's own marketing team on Google Ads this week.
A great reminder of some of the (many) different options, and explain what why we tend to recommend what we do when we’re planning book campaigns (in this case). Pic: Graham Ruttan/Unsplash
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4 Trust what you know about your audience. AI and automated targeting or placement options will drive attractive campaign headlines but not always the best total returns (see 1). Especially if you cannot track conversions or sales (but also true, even if you can)
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We don't normally do training sessions but we're always happy to whether it be Google Ads, Meta, TikTok, Reddit or just a high level overview of how your teams can use these platforms most effectively (both paid and organically).
#digitalmarketing #advertising #businessstrategy
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Congratulations to the @HarperCollinsUK team for the Nibbies win for Yellowface - Fiction Book of The Year.
And thanks for the chance to play our small part in that!
But mostly, thanks for cupcakes 😋😋😋
Stretch Digital retweeted
📢 TITLE REVEAL
Brand new from the bestselling TikTok sensation author of #MurderInTheFamily, @CaraHunterBooks is back!
MAKING A KILLING 🔪 Hitting your shelves in February 2025 and available to pre-order now: smarturl.it/MakingAKilling
Stretch Digital retweeted
Trees transform streets🌳
Next time you're walking along a tree-lined pavement, think for a moment, about how much of a difference they make..
Let's fill ALL our streets with trees
TreesforStreets.org
ALT A tree-lined pavement. A stunning street scene, which creates a delightful space to walk along.
Cold callers are now trying to explain why they're not cold callers actually because...<garbled something or other about how they work with @GoDaddy and others and so they're not cold calling really>
There can be no illusion about what we think of that now....
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Jun 2023: Why are is your campaign data all wrong @AdEspresso ?
Feb 2024: Hi there, @StretchDigital - we fixed it, but not for the old campaigns we screwed up!
SD: This is awful.
AE: Thank you for your feedback!
And this is why we don't use it...
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Stunning project exploring and capturing the different people that share this planet
atlasofhumanity.org/explore
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Stretch Digital retweeted
This year we’re shining a light on our tremendous network of partners and collaborators in a new 'Partnership Focus' series for the Cundill History Hub.
Our first Q&A is with Ellie Cawthorne, @HistoryExtra Podcast Editor.
📚 Read here: cundillprize.com/cundill-his…
Stretch Digital retweeted
Congratulations @CaraHunterBooks for storming back into the Sunday Times bestseller charts with her twisty, addictive new novel #MurderintheFamily. 🎉🎉🎉
Good piece on the dangers of not just writing but also other creative arts being automated and driven by social media trends or created by AI
“Publishing – like most creative industries – already, overwhelmingly, produces formulaic, mundane works that appeal to trends to make a quick buck.”
Free to read today 🔓 newstatesman.com/culture/boo…
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Decision Fatigue - this could explain a lot(!), but also why good automation, in all walks of life, could be very beneficial.
sites.libsyn.com/423986/17-h…
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