Simplifying Social Media Strategies
interwebs 🕸🌐³
Joined March 2021
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🎯 Vanity Metrics = Gym Selfies
🏋️♂️🤳 they make you feel strong,
but they don't actually lift anything
Social Strategy Scoop🍦ᵍᵐ retweeted
If the topic of the most recent newsletter feels familiar, that’s because it directly connects to two previous editions:
Customers and Community Members Are on Two Different Journeys
📰Linkedin.com/pulse/customers…
What Makes a “Web3 Marketer” Different From Any Other?
📰Linkedin.com/pulse/what-make…
Both explored a similar truth from different angles: relationships behave differently than funnels, especially in fast-moving, culture-driven ecosystems.
If your community strategy looks like a content calendar, that’s the problem.
🚫 #Community ≠ distribution.
🚫 #Trust ≠ engagement.
📰 The new #SocialStrategyScoop newsletter is live.
👉🏽 Linkedin.com/pulse/community…
Jumping on every trend is fun until you realize your brand now "vibes with Gen Z"
…and no one over 27 knows why.
💡 "trends" vs "strategy"... hmmm
Your most engaged flowers aren't the ones who like every post. They're the ones who correct your grammar and spelling at 2am. 🌼
Social Strategy Scoop🍦ᵍᵐ retweeted
🍦 Your "Customers" and "Community Members" are on Two Different Journeys... even if sometimes they're the same people.
📰 Here's the full article:
linkedin.com/pulse/customers…
🤔 Are you building a 🍦
"#customer base"
AND a "#community"? 🫠
If both, don't forget those are two
different journeys!🚶♀️ #Marketing.
Social Strategy Scoop🍦ᵍᵐ retweeted
A "community member" and a "customer" are not always the same thing, and they're always on different journeys.
Tomorrow, on LinkedIn, I'll release a new @StrategyScoops newsletter on this topic.
Goodhart's Law
as it applies to #marketing 💡
Not unique to any one industry.
Seeing some convo about crypto metrics being inaccurate. We realised pretty early on that any metrics that gets measured, gets manipulated as the incentive to do so is really high.
We started seeing this with GitHub commits and stars, then Twitter followers, market cap, FDV, TVL, trading volume and more.
Over time I realized this phenomena is better known as Goodhart’s Law which states: “When a measure becomes a target, it ceases to be a good measure.” In other words, once a metric is used to evaluate or incentivize performance, people will find ways to manipulate or game it, undermining its original purpose.
It starts with a bun and a frank.
But before you know it, you're staring down a culinary monstrosity, piled high with expectations and dripping with complexity.
Savor the flavor of well-defined projects.
Sometimes less is more delicious.
#ScopeCreep #Marketing 🍦
"Social Media" has 2️⃣ components:
Social + Media
Don't "post and ghost." 🚫 Be sure to reply to comments on your page's posts. ✔️ Engage your community if you want more engagement. 💡 Maybe even go to their page and like a post or two!
#marketing #socialmedia #cats
