Publisher of Strategic Health Care Marketing. #hcmktg #hcsm #pophealth

Alameda, CA
Joined June 2014
Giving employees access to #AI tools doesn't guarantee effective adoption. Discover why focused training is essential to building AI literacy across #healthcare organizations and helping teams use the technology with greater confidence and purpose: ow.ly/tYPf50ZXlSU
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#AI adoption is accelerating, but disconnected initiatives can limit its impact. Learn how #NorthwellHealth and #ChildrensWisconsin are moving beyond fragmented AI experimentation to build a more coordinated strategy that delivers real impact: ow.ly/n3wf50ZXl4z
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Clicks and impressions alone can't prove marketing's value to the business. Discover how #healthcare marketers can move beyond traditional performance metrics to demonstrate measurable financial impact and make a stronger case for #marketing investment: ow.ly/zAok50ZXkIx
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#Healthcare brands can’t stand apart when everyone makes the same promises about quality & compassion. Tune in for our free #webinar on Oct 21 to learn how health systems can break through the sameness & build brands that make a measurable business impact: ow.ly/Kv9s50ZW5hb
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The traditional #marketing funnel doesn’t reflect how consumers actually move through daily life. Discover how a moment-based strategy can help #healthcare marketers connect earlier, break through the noise, and reach consumers when it matters most: ow.ly/lhMT50ZVBcJ
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Brand strategy has to do more than build awareness. It needs to support growth. Join our new webinar on Oct 21 to learn how to align brand and business strategy, stand apart from competitors, and connect brand decisions to measurable outcomes. Learn more: ow.ly/Z0VF50ZUBSZ
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#AI adoption in #healthcare is moving beyond experimentation. Learn how #RenownHealth, #MassGeneralBrigham, and Invoca are building AI literacy across the enterprise and using AI to solve real business problems and deliver measurable value: ow.ly/N5eG50ZSPgl
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🚨Last chance to register! Join us TODAY (9/23) for our free #webinar on #schema and its role in #SEO and #AI search. Learn how schema and structured content can help search engines & AI platforms better understand and discover your content. Learn more: ow.ly/gc0o50ZLxY5
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This Weds (9/23)—Tune in for our free #webinar to demystify #schema and its growing role in #SEO and #AI search. You'll learn how schema & structured content work together to help search engines and AI platforms better understand your website. Learn more: ow.ly/BNc450ZLx2Y
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Renown Health’s migration to an #AI native CMS shows how structured content & the right training can help even small teams increase workflow efficiencies & online visibility. Learn more: ow.ly/blEW50ZO4Ev #HealthcareMarketing #Hospitals #HealthSystems #MarketingStrategy
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Schema is becoming an important part of making your content easier for #AI platforms to understand. Tune in for our free #webinar on Sept. 23 to learn how #schema can support a more discoverable, AI-ready website. Learn more: ow.ly/znq750ZLwHl #HealthcareMarketing #SEO
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Schema is everywhere in conversations about SEO and #AI search, but what does it actually do? Join our free #webinar on Sept. 23 to learn how #schema & structured content help search engines & AI platforms understand your website & improve discoverability: ow.ly/aVXa50ZKYCj
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#BaptistHealth has elevated #marketing to the executive table, but its influence extends well beyond promotion. See how #leadership alignment, operational readiness, and a renewed focus on brand help marketing drive growth and community impact: ow.ly/yeyM50ZL0NN
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Every #marketing investment should have a clear connection to results. Tune in Sept. 14-18 for ROI & Performance Marketing Week. You'll learn how to improve attribution, use #AI to optimize performance, and connect spend to measurable growth. Learn more: ow.ly/GUOM50ZIrEr
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Strong cancer care doesn’t always translate into strong consumer awareness. See how Penn State Health used research and organizational alignment to shape a brand campaign designed to change perceptions of its cancer care in rural Pennsylvania: ow.ly/tvx950ZGcxO
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Health care marketers are playing a bigger role in solving workforce challenges. Explore how leading health systems use strategic recruitment marketing and employee engagement to strengthen hiring, retention, & their employer brands: ow.ly/LS4x50ZGcTL #HealthcareMarketing
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Community First Health Plans put people, not plan details, at the center of its brand campaign. See how locally inspired creative and an integrated #marketing strategy helped change perceptions and support business goals in our newest Ad Showcase: ow.ly/BKlQ50ZGcgK
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Personalized engagement is reshaping population health. Discover how Nationwide Children's, Geisinger, and Rochester Regional Health use CRM, storytelling & data-driven outreach to improve health outcomes while driving patient growth: ow.ly/RkGn50Zxamk #HealthcareMarketing
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Long-form video still has a place in #healthcaremarketing. Discover how The OSU Wexner Medical Center uses deeper storytelling to build trust, showcase complex care journeys, and create lasting audience connections in ways short-form content simply can't: ow.ly/tK4f50Zx8qS
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🚨 Last chance to register! Join us TODAY (8/18) @ 2pm ET for an exclusive roundtable discussion to see how award-winning #healthcare marketers connect their #marketing efforts to patient growth, revenue, market share and the metrics executives value most: ow.ly/mqkv50ZAHma
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