Bob Rogers believes the best attractions leave visitors changed. The founder of BRC Imagination Arts joins Mel McGowan and Freddy Martin on E60 of the Themed Attraction Podcast to talk about lessons from his mentors and his new book, Deep Story. 🎧 hubs.la/Q04BcYWC0

Every place has a cultural soil, and few cities show it like New Orleans. ⚜️ At #SATENA2026, Mel McGowan will present "Soil-Specific Storytelling," a method for uncovering a place's story and telling it authentically through experience design. 🌱 See you in New Orleans! ✨

Some theme parks become places families return to for generations. Others fade. Jon Storbeck has spent more than 40 years learning the difference. His answer to what makes a park successful? "People." Read more in "What makes a theme park endure?" hubs.la/Q04zDtBW0

We're headed to #SATENA2026! 🌎 Mel McGowan and Tyler Thornberg are taking the stage to explore cultural authenticity, from building immersive experiences in historic places to rooting story in the culture of a place. We hope to see you there! ✨

Every Storyland project starts with a Story Circle where we discover your Characters, clarify the Plot, and distill the Setting. 💬 Together, these form the Big Idea - the guiding principle for your project. 💡 Read more about our process: storylandstudios.com/about/#…

Rather than redesign history, we listened for the story that already lived there, and built from it. 🍇 On the site of Walter Knott's old theater prop shop, Prop Shop Pizzeria opened in July 2022, channeling the 1930s through its speakeasy character. 🍕 storylandstudios.com/work/pr…

We're excited to share Storyland's 2025 Lasting Impact Report! 🌱 At Storyland, we practice lasting impact through driving positive change for people, communities, and the planet. Read the full report: hubs.la/Q04xHlxs0 #LastingImpact #ThemedEntertainment #Sustainability

Have a project taking shape or an idea to talk through? We'd love to connect at IAAPA Expo Europe in London, email us! [email protected] We can't wait to see you in London! #IAAPAExpoEurope #StorylandStudios #ThemedEntertainment #ExperienceDesign

The most resilient theme parks hide their flood control inside the landscape. Our Lasting Impact article breaks down how Sponge City design turns storm water from a hazard into a resource: rain gardens, filtering queue lines, adaptive lagoons. ♻️🌿 hubs.la/Q04xvkQ60

Storyland's Mel McGowan and Marie Rayner join David Nouaille of Puy du Fou to rethink the measurement of attractions' societal outcomes. If You Could See Your Influence: Measuring What Matters 23 September, 10:30am, N10 Conference Room 2 #IAAPAExpoEurope #Sustainability

We're headed to IAAPA Expo Europe in London, 21-25 September! Don't miss our EDUSession: If You Could See Your Influence: Measuring What Matters
 23 September @ 10:30am, N10 Conference Room 2 We'll explore how attractions can measure impact more deeply. See you there!

Adam Moore joins Storyland as our first-ever VP of Story, coming from Walt Disney Animation Studios. "Story isn't something layered onto an experience after the fact. It's where the experience begins." Read the full announcement: hubs.la/Q04wCtmf0

It started as an idea. Now you can walk it, at Trilith! 🌱 Our landscape architecture team shaped the plaza around Trilith LIVE's performing arts center and cinema. Sculpted mounds of green, topped with trees, frame the space and double as seating! hubs.la/Q04wr5nz0

$30 billion of transformation is taking shape at LAX. LAWA CEO John Ackerman shares what's next. Storyland has been helping shape the guest experience behind it, so arriving at LAX feels more like arriving in LA. youtube.com/watch?v=RghdOGzu… #StorylandStudios #LAX #ExperienceDesign

Adrenaline sets the stage at ADRENA, but its quieter decisions are what bring this world-class destination even closer to the land it sits on. If you're looking to build a next-level destination, check out the full case study: hubs.la/Q04vCftP0 #StorylandStudios #ADRENA

The context changes, but the responsibility that every decision contributes to the guest experience doesn't. Master planning, landscape architecture, environmental graphics - it all adds up to a journey people carry with them long after they've left. hubs.la/Q04tWWWk0

Lake Elsinore saw opportunity in its greatest asset, the largest natural freshwater lake in SoCal. Storyland brought their extreme sports identity into Launch Pointe, a lakefront recreation destination, helping city revenue grow to $4M+. ⛺️📈 storylandstudios.com/work/la…

Legendary TEA Master Robin Hall shaped Camp Snoopy at Knott's, Parque Warner Madrid, and Ocean Park Hong Kong. Tomorrow he shares with us his career and creative process. 🎨Join us for the conversation and live audience Q&A! Register now, for free! 🎟️ teaconnect.glueup.com/event/…

Among Robin's favorite projects is Spillikin Corners. Not just for the work, but the lifelong relationship that came with it. 🧵🧶 He gets into early Magic Mountain days and more at this Wednesday's TEA Masters Spotlight, Aug 19! ✨ Register for free! 🎟️ hubs.la/Q04tgS660

In the heart of what was the world's biggest mall, Robin Hall helped build a theme park, a whole themed world in just 7 acres. Hear more from his career at the free TEA Masters Spotlight, Aug 19th! 🎢 hubs.la/Q04t6v2h0