I'm just thinking out loud. Web Developer and Technical SEO Consultant
Canton, CT
Joined September 2009
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It's the tech not the mission that has evolved in Discovery Optimization/SEO/GEO/AIO or whatever you want to call it.
reddit.com/r/DiscoveryOptimi…
Stockbridge Truslow retweeted
This is a DR60 site that specialises in using AI to help you rank and they're...
Hiring someone to make their pages rank.
Not even #1. They just want the top 3.
What do we think?
Stockbridge Truslow retweeted
Here is why some Googlers dislike SEO metrics and why some even cringe when they hear them mentioned seroundtable.com/why-google-…
Stockbridge Truslow retweeted
@Nike doesn't spend $1mil+ on a 30sec Super Bowl spot hoping you'll get up in the middle of the game and go buy some shoes. There is massive value in Brand Impressions - however you go about getting them. The trick in SEO is measuring that value.
Stockbridge Truslow retweeted
This is true even for organic results. Forget "who" is ranking - it's "what" is ranking in terms of products, info, reviews, local, national, etc. The "nature" of the SERPs at all points paints a much different picture than competitor or rank analysis.
Stockbridge Truslow retweeted
At SEJ we have a *no advertising* WordPress post template that we use from time to time, w/ commenting.
Unfortunately, this was one of those times:
SEO industry shares memories and mourns the passing of Bill Slawski.
searchenginejournal.com/memo… via @mirandalmwrites, @sejournal
In Google's Quality Raters Guidelines when talking about E-A-T, the word Authority only appears one time (in an example of how NOT to do it). The word they use is "Authoritativeness" - not authority. There's a difference and, IMO, it's an important one.
This is a good philosophy to live by. Good SEO is describing reality in a way that fulfills the needs and desires of the user in a way that a computer can also make sense of it.
While not always perfect - Google WANTS to surface good content for humans created by good humans.
It seems Google made some changes to their schema best practices in the Article -> Author section. developers.google.com/search…
Though it's always been valid markup, I like that Google acknowledges that an "Organization" can be credited as the author of content and not just a person.
Take a stroll down memory lane...
I’ve just found thehistoryoftheweb.com
I’d never heard of it. But it’s awesome. As someone who was there for everything since about 1994, it reminded me about SO many things.
Nostalgia. Love it.
This is a good introspective look at @siegemedia's link strategy evolution. I always love the try, test, measure, evaluate approach. It not only shows what they did - but how they approached testing so that you can do something similar with your own strategies. Thx @RossHudgens.
We’ve stopped (most) manual outreach after sending over 1,000,000 emails.
After evaluating years of client results, we believe links are best generated passively for 90%+ of the website situations that exist.
siegemedia.com/marketing/man…
In #SemanticSEO - Entities are ANY "thing" - whether Google is aware of them or not. Our job as an optimizer is to do 1 or more of 3 things:
1) Establish the Entity
2) Influence the Entity by connecting to it
3) Expand the Entity by adding attributes and features
Stockbridge Truslow retweeted
A New SEO Tool Launch! InLinks announces the launch of a new Keyword Research methodulogy. It meaningfully clusters topics and finally addresses "User Intent" in a way you can use. inlinks.net/p/launches/new-k….
Of course, reshares and TwitterBookLikes are very much appreciated.
Stockbridge Truslow retweeted
I'm pretty sure this #Google core update is targeting only sites accessible through a web browser. Construction Sites, Tourist Sites, and Alien Abduction Sites are so far unaffected.
It's a little too soon to tell for sure, though.
Disambiguation is a key concept to understand in modern #SEO. Here's a good article on how Google might handle it from its end, but it's our job to help eliminate any shadow of a doubt as to exactly what we're talking about.
I'm becoming a big fan of @Olaf_Kopp lately.
A major challenge for Google is the delivery of knowledge panels and SERPs for search queries related to ambiguous search queries and entity names. In this post, I would like to describe how Google can master this task. @brodieseo @Marie_Haynes @aleyda
kopp-online-marketing.com/kn…
Stockbridge Truslow retweeted
#SEO's - What do you find are the pain points when a client wants to expand their site into other languages?
Costs (of translation and/or implementation)?
Quality+intent of the translations?
Knowing how many languages to do?
Localisation?
Anything else?
RT's appreciated for reach
What SEO information is sorely missing or hard to come by when you're trying to learn that aspect?
It's tough to fight myths because any rebuttal may be just as wrong, but I'd like to know where the knowledge gap lies to see where I might help close it.
I never cease to be amazed at how many self proclaimed #SEO Experts really have no idea how to search for something beyond finding their client's site somewhere on page 26.
Stockbridge Truslow retweeted
ICYMI: I’ve started to take submissions again at billslawski.com/ to honor Bill’s legacy - please post a story if you have not yet
Thank you @theshelleywalsh for this hour with @bill_slawski.
Sadly, from now on, it's going to be even harder to tell where we're going.... but we are going. I'll see you up there at the edge.
youtube.com/watch?v=enoU0ZAA…