Steve Kolander

This is an early project I created to enhance my proficiency with artificial intelligence tools. Specifically, I have created a Mars TV News broadcast that employs an artificially intelligent avatar. youtu.be/xmhCDKkS2qQ #aimarketing

This is an example of #businessstorytelling. During the pandemic, everyone was trapped in isolation. So to sell a home, we had to bring the home to the prospective buyer. In addition to photos, videos with movement and music helped fill the emotional gap. youtu.be/q2gcGXX7oXA

This is a great example of #businessstorytelling. The #fitness trainer tells us his #belief system. If you agree with his core beliefs, a relationship is born. When Reebok sponsors this trainer, then we also begin a #relationship with #Reebok. youtu.be/G3bsnSHBIHo

In #businessstorytelling, instead of talking about what you do, try communicating why you exist. That's how you build a #relationship with your customers. #marketingtips #MarketingStrategy #CommonSense youtu.be/1T3X5lndXjI

In #businesstorytelling, features don't drive the story, the customer's emotions do. #EmpathyInAction #marketingtips #marketingcommunications youtu.be/MrVhwdrGjcs

In business storytelling, the company telling the story is not the protagonist. The customer is. #businessstorytelling #marketingtips #storytelling youtu.be/akc4tsIpDgM

My first single in years. A message of hope in a time of unrest. youtube.com/watch?v=psR3No3j…

Some stories tell themselves. #nike #apparel #nikebasketball #beach #beachlife #sunsets #beachbum

Some stories don't need words. Like seeing a 7-year old boy standing on a rock like he owns the world. #kingofthemountain #storytelling #businessstorytelling #beachstory #beach #beachlife #beachwear #Clouds

#storytelling #businessstorytelling #storytimethreads #storymarketing #marketing

When appealing to the hearts of donors, its best to focus on the positive and not exploit the negative. It's all about hope. #nonprofit

Video has a stronger audience appeal (about four to one) than text. Healthcare marketing has been slow to adapt to this change. #healthcare

Healthcare marketing needs to think of the mobile screen first, and budget for and adapt that message to other options. #healthcare #adv

The Internet is healthcare marketing’s front door. This is where customers first go for valuable and relevant information. #healthcare

“All drama is conflict. Without conflict there is no action; w/o action there is no character; w/o character there is no story. #marketing

Public speaking isn't about saying everything perfectly - it's about communicating your three main points with confidence and authenticity.

"Which Is Harder; Herding Cats Or Kids?" linkedin.com/pulse/which-har… by @kolander on @LinkedIn

"NONPROFITS OFTEN LEAD WITH THE PAIN POINT. WE FIND LEADING WITH THE POSITIVE WORKS BETTER. linkedin.com/pulse/nonprofit… #storytelling #nonprofit