Head of ASO @apptweak - Personal Account I tweet about tech, esports and random things.
Joined July 2012
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Simon Thillay retweeted
France is a fiscal heaven...
... for billionaires
The top 0.01% most wealthy are barely paying income taxes, evading their duty through questionable "fiscal optimizations". They'd have to contribute a lot more in the US
Taking all taxes combined, the average frenchmen pays twice as much taxes than billionaires do (52% vs 27%)
source: @gabriel_zucman
Simon Thillay retweeted
We are looking for a full-time store manager to optimize and create our presence on the AppStore and PlayStore. The role is remote, wherever in Europe.
if ASO, CPP, API, AI, Github, ABtesting, and automation are where you thrive and you want to work for an app with over 200m+ downloads, world leader in AI photo editing, please reach out to me or apply directly 😊
cc @jeiting @Thomasbcn @nikitabier @drbarnard
Simon Thillay retweeted
It also dawned on me at Google I/O that the cost of the DMA to Apple might be that the engineers that otherwise would’ve been improving the App Store were instead working on DMA compliance. Google, on the other hand, didn’t have much work to comply and just announced a bunch of great Play Store features last week.
This is another “I sure hope Apple proves me wrong at WWDC” moment.
You can learn more about Google’s announcements in my @SubClubHQ interview with Sarah Karam who runs the Play Store Partnerships team: subclub.com/episode/insider-…
Lessons from Apple's 2023 report (released last week):
1. total visitors up by 11.9% while total downloads are only up by 6.9%
--> should we infer download intent is down because of better promotions of activity in installed apps? or other?
apple.com/legal/more-resourc…
Little late but finally got through the App Store Transparency Report -> here's a thread with what I'm taking out of it #ASO
3. WAU completing a Search are up by 6.8% while Total WAU are up by 11.9%
--> the share of weekly users who search decreased from 56.8% to 54.2% YoY
Nevertheless, interesting parallel with visitors growing faster than searching visitors --> what do users who don't do?)
Simon Thillay retweeted
Il est tentant de se dire "l'Europe fait n'importe quoi 🙄".
Mais le problème, ce n'est pas le Digital Markets Act.
Le problème, c'est comment les Gafam interprètent ce texte
Having finally gone through the new Apple rules for external purchase link, what I find most interesting is the implication that all services attached to IAP processed by Apple represent only 3% of the total value they provide with the App Store 🤔
If you're coming to @apppromotion Berlin next week, join my session to talk about CPPs, Pizza and Jack Sparrow (yes, all 3 made my slides) #teasing
🥳 @apppromotion Berlin is just a week away!! On this occasion, AppTweak's Head of ASO, @Sth1llay, will be sharing his approach to creating CPPs and CSLs and measuring their impact 🤯
👋 Join us!
📍Workshop Room 1 - App Store Marketing Zone
⏰ Nov 30, 10:20 am - 11am CET
#aps
Simon Thillay retweeted
Google may have misled dozens of advertisers and violated its own guidelines - report dlvr.it/SrLSK9
Still going through WWDC sessions but could it be App Clips are the sleeper big feature for ASO this year?
Simon Thillay retweeted
The troyan horse of US big tech within EU is finally being overriden, so the law can start getting enforced. 5 years of inaction thanks to @DPCIreland
Little late but finally got through the App Store Transparency Report -> here's a thread with what I'm taking out of it #ASO
I'm expecting to see the recurring "Is search dead for ASO?" debate start trending again as a result of finding such numbers. But imo the real question should be "How do we make a better job at organizing so much information"