Helping member-based orgs to grow | Collecting examples of delightful customer experience | Sharing valuable lessons
Australia
Joined March 2008
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This year I joined every club in the #NRL.
From the Broncos to the Warriors, I am now a card-carrying member of all 17 clubs.
I wanted to compare the experience of becoming a member for the first time.
→ dub.sh/fans-journey
@foxnrl @triplemNRL @codenrl @TheRoarSports
Steven Kryger retweeted
John Lennox has spent decades defending the Christian faith as a mathematician, philosopher, and apologist. But I’m not sure he’s ever said anything more beautiful than this.
Loomly got a rebrand. When I visited today, I thought I'd accidentally visited the @buffer website.
Membership growth doesn't require big promotional budgets.
It requires noticing.
The @sydneyswans noticed that member Glenn regularly buys a guest pass at games. So they called him with a membership upgrade.
He now has a second membership.
As Glenn put it: "They saw a need and had a solution."
How many Glenns are in your database right now?
My mum frequently donated blood.
As a child, I remember accompanying her to these appointments during school holidays and sitting with my sisters on the comfy chairs next to her even comfier chair.
We always wanted to join in with the milkshakes, biscuits and jellybeans - but these were only for the people who had given blood! I remember the sticker she would get each time - "Be nice to me - I gave blood today."
I don't know why she started, but it was my mum's example that prompted me to start donating blood when I was in year 12.
I gave regularly, then less regularly, then today I realized I haven't donated in more than 3 years. The "urgent" just overtook the "important."
There's always an urgent need for blood, but today the need is even more urgent. Fifteen people killed and 27 people remain in hospital following an act of unimaginable evil targeting Australia's Jewish community.
I've just booked in to donate. If you can, please join me.
I've seen the same YouTube ad ~100 times.
I'd like a button on ads (on YouTube, Google, Facebook) that I could click to say:
"It doesn't matter how many times I see this ad, I'm not going to buy."
I'm actually not anti-ad. Relevant ads are great. But seeing an irrelevant ad over and over isn't benefiting the brand or me.
Definition of audacious.
My 7 year old got a party invitation today. There was this note at the bottom:
“No need for presents, but cash is king!
An average 32 Christians have been killed in the year to date - in Nigeria alone.
Want to get your church praying? Be part of the International Day of Prayer for the Persecuted Church.
I just signed up: opendoors.org.au/get-involve…
Thank you @OpenDoorsAU #persecutedchurch
1908 was the Rabbitoh's first season.
Today, 19/08 is a fun annual opportunity to both remember this date and sell some merch.
I like it 👍
Having some fun with ChatGPT as I get excited for the @RaidersCanberra game on Saturday night!
I set up AI to spy on my client's competitors. Here's what it does:
Every Monday at 8am, my AI assistant:
✅ Scans 5 major competitors' LinkedIn posts from the past week
✅ Writes a one-sentence summary of each post
✅ Adds the date, post URL, and reaction count
✅ Dumps everything into a Google Sheet
✅ Delivers a bullet-point summary to my inbox
𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
My client gets a weekly competitive intelligence report without anyone lifting a finger. No more manual scrolling or wondering "what are they up to?"
This is what good AI does – it handles the tedious stuff so you can focus on the big picture. All thanks to @relay!
What repetitive tasks are eating up your time that AI could handle?
Absolutely wild. I discovered @framer's new Workshop functionality last night.
Today I built a tool for my website - and I've never coded a thing in my life.
What a time to be alive!
Claude has been my go to AI tool (daily) for the past 9 months.
But Grok is fast catching up. Friendly, accurate and reliable.
Upload a dataset and Grok analyses easily. Same file and Claude tries 3 times and then gives up.
