Relatability, guidance, aspiration, and reassurance can be shown through your online presence just as much as your in-person conversations.
How you show up digitally reflects how you show up for clients.
In our experience, most marketing strategies stall too early.
The excitement fades, engagement slows, and the message gets lost. The advisors who stay consistent are the ones who see real results.
Can you describe your brand in three words?
If not, it might be time to build the foundation that helps clients understand who you are and what you stand for.
We want to hear from YOU! Please take a moment to fill out our quick survey, and as a thank you, you'll get instant access to our Top Advisor Scripts!
Click the link in the caption to start our 2-minute survey!
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We’re big believers in video marketing.
We've talked to several advisors who’ve considered video, but couldn’t decide on the style, substance, and format. We'd like to put that to rest by sharing 40 video ideas - check out our article to learn more!
oechsli.com/40-video-ideas-f…
Unlock your full potential and crush your goals! 🏆💪 Performance coaching can help you achieve new heights, overcome obstacles, and become the best version of yourself.
There are a lot of elements that go in to creating an excellent social post. Here are a few things to keep in mind.
More and more people are looking for financial advisors online. While SEO is important, Google ads can place you at the top of search results and can do so very quickly.
It’s a marketing crime not to be on page one of Google when someone searches for “financial advisor near me.”
Those running this search are actively in the market for a financial advisor – and there are lots of them.
oechsli.com/who-searches-for…
Newsletters are making a comeback. We're seeing open rates north of 50%. How? By creating newsletters that are interesting. Sure, there needs to be some education. But your recipients really enjoy the updates about your family, team, and other professionals.
When someone in your area thinks “financial advisor,” who comes to mind? If it’s not you right now, that’s ok. It’s fixable and Facebook can help.
oechsli.com/facebook-boostin…
Focusing on Facebook as purely a relationship builder might seem like a soft approach, but there’s strong evidence that it will impact your bottom line.
oechsli.com/facebook-referra…
For Facebook to really work for you, you…must…advertise.
Move away from the idea of having content that’s soooo good it’s “going to go viral.” It just isn’t happening.
Accept it and embrace it; it’s not going to change.
oechsli.com/facebook-retarge…
Google Analytics has been around since ‘05, and while most financial advisors have accounts by now, we find they aren’t really using the data provided. If this is you, don’t worry: this article will serve as a crash course on making the most of this pow...
oechsli.com/google-analytics…
No two advisors benefit from coaching in the same way or in the same magnitude. It’s truly a partnership between coach and client. Here at Oechsli, we have experienced every coaching result imaginable in our long history, from the extremely positive to ...
oechsli.com/maximize-coachin…
Unlock the secrets of success with our collection of best practices for elite teams in client acquisition and retention.
Click the link to register - this is an event you won't want to miss! oechsli.com/l/building-an-el…
A good email newsletter is essential for keeping your audience informed and engaged. It's a powerful tool for building relationships, driving traffic to your website, and ultimately growing your business.
As advisors embrace more and more digital marketing, the tracking of this activity becomes both more important and more challenging. Check out our article for a cheat sheet of marketing metrics.
oechsli.com/how-do-you-measu…
As a financial advisor, when the markets become volatile, you start to get certain questions more often. One of them tends to be, “how’s business?” People ask this because they know your line of work and are curious about how you’re doing in these volat...
oechsli.com/why-great-is-a-t…











