
AVP, Marketing & Biz Dev at @SimpScar | prev @campussonar, @volthighered, @ecityinteract | @Stonehill_info & @TempleUniv Alum | I enjoy eating donuts. (he/him)
Philadelphia, PA
Joined June 2010
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- Following2K
- Followers2.3K
- Likes25.4K
Steve App retweeted
Normalize senior-level roles that don't require people management.
It sucks that most of us are forced to become people managers if we ever want to make a lot of money.
We need more high-level individual contributor roles. Grown adults who want to roll up their sleeves AND get paid like upper management.
And for founders/CEOs, isn't this what you want more of? Competent adults who can do their jobs extremely well with little to no oversight.
Nobody wants to monitor Asana to make sure the person they hired is actually doing their job.
If you think this could be right for your org...
Guidelines for hiring a high-level IC:
1. Pay them well.
Sure, you can argue they shouldn’t get paid as much as the c-level executive who oversees a whole department.
But the high-level IC is much more experienced and competent than a manager-level worker.
2. Be clear it's not a people management role.
This will turn off some people, which is great. More time saved for both of you. In a conventional corporate environment, you’d bury this aspect of the role. But you don't have time for those silly trappings.
Put "individual contributor" front and center, and the right types of people will apply.
3. Let them define accountability.
Remember: this is a grown adult you’re hiring. Making them join a daily standup or updating a spreadsheet is waste of their time and yours. (You don't actually want to look at those daily updates, do you?)
A common understanding for what accountability looks like is key. So have them define it, and only agree to it if you're truly on board.
Be open-minded. Accountability might not just be outcomes (like increased revenue or more customers). It might be output (like number of projects completed or programs launched). It might be a mix of both.
A great high-level IC might be paid like a VP. But for that value, you may very well get the power of several directors.
And that might be exactly what you need.
Steve App retweeted
Are you attending #HeWeb23 this week?
Don't miss @AlexAhlstrom and Emma Miller presenting, "Don't Just Crunch Numbers, Set Them Free: A Guide to Data Empowerment," tomorrow at 2:45pm.
We'll see you there!
cc: @HighEdWeb
Steve App retweeted
2023 is the year of brand management. But how do you manage an intangible of an intangible?
We'll let our Director of Strategy, @CorynnMyers, explain.
insights.simpsonscarborough.…
#HigherEd #brandtrust
Steve App retweeted
Curated by our Black Employee Resource Group, this playlist helps us expand our musical horizons, embrace the power of music, and commemorate both Juneteenth and Black Music Month.
What song do you think deserves an add? 🤔
open.spotify.com/playlist/0m…
Steve App retweeted
In our research we found that women were told they were too young to lead, too old to lead...and middle age wasn't quite right either. As it turns out no age is the right age to be a woman leader. See my latest @HarvardBiz article for solutions.
hbr.org/2023/06/women-in-lea…
Steve App retweeted
SimpsonScarborough will be closed on Monday, June 19, in observance of #Juneteenth.
Please join our staff in reflecting on America's history, celebrating the achievements gained by the Black community, and being intentional in working towards racial equality in our spaces.
Steve App retweeted
We are proud to announce the upcoming release of SimpsonScarborough's 2023 Alumni Philanthropy Study!
Join us on May 18 to hear the findings and key takeaways that left us asking, What Gives?
Sign up for the webinar today → bit.ly/3LcsVPa
Steve App retweeted
In Hebron, NY, a group of friends searched for a friend’s house. They pulled into the wrong driveway. As they left the driveway, a White man named Kevin Monahan came outside. Fired two shots at the car. Tragically murdered 20-year-old Kaylin Gillis. 1/
Steve App retweeted
This week is somehow my 6th full time work anniversary with @miamiuniversity Communications and Marketing. (10 yrs total counting my internship 😅)
To mark the occasion, here's my spicy 🧵 of 10 things I've learned after 10 yrs in #highered 👇
Steve App retweeted
Market positioning is an under valued skill. If you aren’t generating the revenue you need, a new logo and #brand identity isn’t going to move the needle. Repositioning your expertise to an audience that values what you do will, but that’s a lot harder.
Steve App retweeted
According to the latest 2023 trends report from @gwidotcom, finding inspo & new ideas has jumped up to #6 as a top reason consumers are using the internet - beating out researching products and brands.
This should matter to #HigherEd because....
🧵 1/7
Steve App retweeted
Hello, Twitter. I have some news.
THIS IS NOT A RETIREMENT ANNOUNCEMENT. But in anticipation of my retirement several months down the road, we have posted my chief marketing and communications officer position at @MissouriSandT.
higheredjobs.com/state/detai…
Steve App retweeted
Here are 10 insights I've learned over the last 5 years coaching executives, entrepreneurs, and athletes.
On sustainable success, genuine excellence, and career advice:
Steve App retweeted
If you want to check the campaign site @IAmJennyPetty just mentioned it's right here (and I love it so much) meet.umontana.edu/ #amahighered
Steve App retweeted
1/ As people flee Twitter, or threaten to, in response to Elon’s takeover and the harassment it has already spawned and likely will bc of less content moderation, there are some things I’ve noticed. Please follow this thread and share it. It’s sorta important…
Steve App retweeted
3 ways you can use insights from @SimpScar's '22 National Prospective Student Survey to level-up your content strategy 🧵1/4
#1 Create Episodic Content
#2 Put info in one spot
#3 Up your SEO game
info.simpsonscarborough.com/…
#HigherEd #EMChat #ContentStrategy #HESM
Steve App retweeted
There's still time to join us for the 2022 National Prospective Student Survey Webinar!
Join us this Thursday (10/27) at 1pm EST as we present the key findings from our latest wave of prospective student research.
Sign up today: insights.simpsonscarborough.…
Steve App retweeted
Did you see @szymenowicz's latest article in our Insights newsletter?
You can read it here: insights.simpsonscarborough.…
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
Steve App retweeted
Our Insights newsletter dropped last week! This month's features:
* What Does it Mean to “Leave” #highered?
* The 2022 #higheredmarketing Prof Dev and Salary Study
* The Transformative Power of Higher Ed
* Meet @umontana + More
Get it here 👇
info.simpsonscarborough.com/…
Steve App retweeted
Our recent study found that more than two-thirds of #hemktg were exploring leaving their campus. But what does it mean to leave #highered? And more importantly, what doesn’t count?
@StephenApp examines these questions in the latest
@SimpScar Insights:
insights.simpsonscarborough.…
















