Kristen Bell sang Frozen live at Coors Field this weekend and the internet is stunned she can actually sing. The guy dueting with her is the better story. He's a Tony-nominated Broadway star that a baseball team recruited in December. To pitch. The Savannah Bananas scouted Derek Klena after his runs in Jagged Little Pill, Moulin Rouge, and Wicked. He throws real innings, then sings Phantom of the Opera between them at Yankee Stadium. The Bell duet was a full production with a headset mic, choreography, and the Dirty Dancing lift, dropped into the middle of a live game. Jesse Cole bought this team in 2016, drained his savings, and sold his house to make payroll. His product decision was to treat a baseball game as a two-hour variety show and cast it accordingly. The numbers now read like a stadium tour, because that's what it is. Over 2 million fans across 40 cities in 2025. The 2026 schedule covers 75 stadiums, including 14 MLB parks and 10 football stadiums. When the ticket lottery opened, 2.4 million people joined in the first 24 hours. Tickets start at $35, and the waitlist grew by 100,000 people an hour. Cole could triple the price tomorrow. He holds it down on purpose. A stadium full of people who won a lottery to be there screams for every bit, films everything, and turns each stunt into free distribution. The clip you just watched is the marketing budget. Disney previewed Frozen 3 at D23 on Friday. On Saturday, Anna's stage of choice was a banana-themed exhibition baseball game. That's how much gravity a $35 ticket built.