These are just a few ways to improve your writing’s readability. These things make your social media posts more likely to be shared or commented on by your target audience. #write #writing #engagement #content #communication #reading #socialmedia #readability

So the first step in building social media engagement is to write content that’s easy to read. Use clear, concise language; avoid jargon; and keep your sentences short, simple, and direct. Use active voice, and make sure your writing flows. 🧵

Research has shown that readers prefer to interact with content written in an easy-to-understand way. Reading is a fundamental skill, & good reading ability is an asset when wanting to build social media engagement. 🧵 #writing #engagement #content #reading #readability

What does readability have to do with social media engagement? A lot. In a nutshell, readability measures how easily the average reader can understand a piece of text. #content #engagement #communication #socialmedia #readability

Including how much space there is, how many words per line, font size, background colour, spacing between lines & number of syllables in each word. When people absorb what they're reading, they're more likely to engage with it. #content #communication #socialmedia #readability

Regarding social media, readability is a significant factor; people are more likely to engage with content when it's easy to read. Many factors can contribute to how easy something is to read. 🧵 #content #communication #socialmedia #readability

1. Use social media to learn more about your buyers' needs and interests 2. Adapt your sales pitch based on what you learn from social media research 3. Use social media to stay in touch with your buyers after making the sale #sales #salesprocess #socialmedia #socialselling

However, social media has given sales teams a new way to reach potential buyers, and social selling is now a crucial part of the sales process. How can you combine adaptive and social selling to get the most out of your sales process? Here are a few thoughts: 🧵

Sales teams have long been using adaptive selling to increase their chances of success when reaching out to potential buyers. Adaptive selling is a process that allows salespeople to be flexible in their approach based on the buyer's current needs and situation. 🧵

As a result, adaptive selling increases the chances of a sale. Social selling uses social media, such as Twitter and LinkedIn, to build relationships with potential customers. 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗼𝗺𝗯𝗶𝗻𝗲 𝗮𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝘀𝗲𝗹𝗹𝗶𝗻𝗴? 🧵

Adaptive selling & social selling. Adaptive selling is adapting your techniques to focus your sales effort. This includes tailoring your message, body language, & tone to match the customer's personality. 🧵 #sales #salesprocess #linkedin #twitter #socialmedia #socialselling

You need to communicate your value to the potential buyer when selling anything. Here are a few tips for doing just that: 1/ Know Your Values 2/ Give Them Something to Talk About 3/ Don't Be Afraid to Ask for Referrals #customer #values #value #buyer #sell #sales

Value-based selling is how we identify customers' wants & use that to create products, services & ROI. Not just about making money. It’s about: - Creating relationships - Building trust & credibility - Helping solve problems #roi #communicate #sell #customer #selling #value

So, how well do you understand the needs of customers? Do they need what you sell, or you think they do? If you don’t understand their needs and desires, how will you be able to deliver on them? The answer: You won’t! And that’s why I believe in value-based selling. 🧵

You don’t need to have any special training to do this; you only need an understanding of how people work and what they want. If you can communicate effectively with someone who knows nothing about your business, you are already doing value-based selling. 🧵

I’m a big fan of "value-based selling" & think it’s one of the best ways to sell & a misunderstood model. The idea is that you should be able to explain your product or service so clearly that anyone can understand it. 🧵 #roi #communicate #sell #customer #selling #value

Ukraine based, Fuelfinance CEO and co-founder, Alyona Mysko who shared the story behind their cloud-based financial department for small businesses and startups here: social.b2btwin.com/fuelfinan… #inspire #cloud #startup #ukraine #smallbusiness #startups #fuelfinance #alyonamysko

It's no surprise that top social media sites such as Twitter, Facebook, LinkedIn & Instagram are still the platforms of choice for businesses trying to market themselves. #instagram #marketing #linkedin #facebook #twitter #marketingstrategy #socialmedia startupbonsai.com/social-med…

New #diversity ‘standard’ for VC firms launches via @siftedeu #DiversityandInclusion #change #opportunityforall #inclusion sifted.eu/articles/diversity…