Your brand, amplified. Startle create and manage strategic audio-visual experiences to make retail and hospitality brands unforgettable.
London and New York
Joined June 2016
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Our Black History Month playlist is an eclectic celebration of Black artists from across the years, curated by our music team and ready to play in your venues. Available for customers in Startle Studio.
startle.io/background-music-…
Once you know the music actually impacts behaviour, you see it everywhere.
This study by Liu J (2026) looked at the effect of background music on children's scientific creativity.
Have a read > frontiersin.org/journals/psy…
Warm & Classic - Morning is just one of the many, many Startle playlists that could soundtrack your retail or hospitality space early on in the day. Think feel-good indie, soul, and pop tunes, curated to create a warm and inviting atmosphere.
startle.io/background-music-…
Great pizza deserves a great soundtrack.
For Pizza Pilgrims, that meant playlists built by real music curators - soul, Italo disco, classic hip hop and indie pop, tuned by BPM and energy for peak and off-peak service.
See how we did it 👉 startle.io/case-studies/pizz…
A single Startle music profile can run to over 1,000 tracks and 70–90 hours of curated music.
Curious how we pull these playlists together and how a music strategy is formed? Find a breakdown of the 5 steps below.
🔗 startle.io/blog/5-step-backg…
Startle Music schedules has professionally curated playlists for every vibe and time of day. Whether you're looking for something chilled out, something upbeat, or something somewhere inbetween, we've got you covered.
startle.io/background-music-…
Our Creative Director, James, recently hosted a webinar. He shared research from a unique study into the impact of background music on customer behaviour, mood, and spend in charity retail environments.
The full recording is here!: m.youtube.com/watch?v=4Fp-7D…
We built BEAR's brand sound from playlists they'd already started, then expanded and tailored them - soul, disco and indie tracks with a warm, rugged charm that flexes from morning coffee to evening cocktails.
Read the full case study: startle.io/case-studies/bear…
We're pleased to share that Startle has been awarded the Guaranteed Irish mark.
The Guaranteed Irish mark is awarded to businesses that demonstrate a real and sustained commitment to Ireland.
Read more on our blog 🇮🇪: startle.io/blog/startle-is-n…
With 2 weeks until the World Cup starts, we're here to tell you how to turn football screenings into unforgettable fan experiences this tournament season.
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Letting store teams control music may seem harmless, but it risks inconsistency, brand dilution, and operational issues. Multi-site brands need a smarter approach.
Magnus, our Head of Music Development, tells us all about it.
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Discover how background music for business influences customer behaviour, dwell time, and sales in retail and hospitality, backed by real research.
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Your playlist could be costing you sales.
Music doesn’t just fill silence - it shapes behaviour, mood, and how long people stay.
At Startle, we have a 5-step strategy to help retail & hospitality brands turn background music into a real growth driver.
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We’re introducing Featured Playlists - a new way to bring artist-led curation into retail and hospitality spaces.
Launching with: The Sound of: Arlo Parks 🎧
Inspired by her new album Ambiguous Desire, this playlist blends her latest work, back catalogue, and artists with a similar tone and texture.
Thank you to @pias_global for inviting our Head of Music Development to Arlo's exclusive album listening party.
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The new and improved Studio is here 🚨
Our latest release of Studio platform update introduces a redesigned interface, enhanced usability and speed, and new features that give users greater control across music, signage, and scheduling.
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In retail stores, restaurants, bars, and gyms, the tempo of your music can shape everything from dwell time to purchase behaviour.
Let's take a deep dive into BPM and why it matters for retail and hospitality brands.
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In recent years, lo-fi music has become one of the most recognisable sounds on the internet.
But what is lo-fi music is, and why it’s so popular for studying and relaxing?
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Today is World Sleep Day 💤
We have put over 140 smartphone alarms to the test to see which ones are the best (and worst) to wake up to for your mind and body.
If you’re one of the billions of people who own an iPhone or Samsung handset, take note.
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Whether you're a budding producer, an independent artist, or someone who just loves great sounding music, you’ve probably heard the terms mixing and mastering thrown around. But what do they actually mean - and why are they so important?
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