Creative Consultancy - We bring new life to brands and brands back to life.

Melbourne
Joined January 2009
Food for thought.
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Brainstorming......
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As young creatives we cut our teeth in direct marketing. We won ADMA awards. We went on to judge at their award shows. And @BrandDNA sat on the ADMA Agency Council. To learn that ADMA is no more is sad news. We'll honour its memory with a beer at lunch. adnews.com.au/news/aana-and-…
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In the spirit of #FollowFriday on Twitter we recommend following @dabitch for all your adland chuckles.
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That embarrassing feeling a young creative must get when he shares his latest work on Linkedin and his mum & dad turn up in the comments.
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We love it when a plan comes together.
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Any half decent copywriter knows that an outdoor poster should have a headline no longer than eight words. Forget the attention span and simply write to grab attention. #advertising
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Authenticity. Yep...
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Go boldly. But not too boldly. Obviously.
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👇listen to the beard👇
Treat creativity like a commodity and you’ll end up with a surplus of value-priced mediocrity.
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AI created algorithmically pushed vulgarity. That’s much of what passes for advertising today. How did we allow this to happen?
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👇So much this👇
No project management platform yet devised can hold a candle to one good traffic person.
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Great advice from Brian Eno: "Try to make things that can become better in other people’s minds than they were in yours"
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Stan/Lee retweeted
The UK department of transport having fun and lots of it with their Instagram Stories.
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We've all been there at one time or another, but it doesn't stop us from aspiring to do great work.
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The UK department of transport having fun and lots of it with their Instagram Stories.
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Famous last words....
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Amidst all the Ai hype a little bit of human crafted magic for Apple. Lovely stuff.
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There’s nothing wrong with the ad industry that can’t be fixed by people who actually love advertising.
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