This is our most recent review round for a client doing 9 comparison pages with us, after doing 5 earlier in the year. 2022 here we come 🚀

And this, from Josh Garofalo: Compete with inferior products on features and capabilities. Compete with similar products on social proof, brand, service. Compete with superior products on positioning and specificity.

From Peep Laja: If you think people might buy your products or services without checking out the competition first, think again...