Farid Basharat accuses the UFC of cultivating a fan base that values blood and finishes over high-level fighting, warning that the approach could damage the sport’s credibility. “I think the company, the UFC, is manufacturing a fan base that doesn't appreciate good-quality fighting. Even if it's a mismatch, even if it's a low-level fight, as long as there's blood, as long as it's a first-round finish, we're happy. And in my opinion, you just can't build a sport off that because you might do well for a couple of years ratings-wise, but sooner or later it's going to delegitimize the sport, and the fans are going to be left wanting high-quality fights. When I see the best against the best, for me, that's what's entertaining. But the UFC is guaranteed 7.7 billion over the next seven years, so they're clearly great at what they're doing. So what do I know?” via: @faridbofficial